What are people buying and which shops are they heading to on Black Friday? We carried out Vox Pop interviews in Southampton City Centre, to find out what people really think - and where they'll be...
A focus group allows businesses to directly engage with their customers or other stakeholders and is one of our most popular research methods.
We’ve set up an interview with Ben, our Head of Market Research, to help you understand a little more about our approach to market research and the main go-to-guy himself!
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