Our work with Searchlight Cyber started with a project to review its brand and website with fresh eyes to give it a modern and updated feel. We conducted a brand audience and outcomes workshop. This gave us deeper insight into the business, service and future direction of the brand.
The workshop gave us actionable insights that we used to benchmark the development of the new brand’s look and feel and heavily influenced our work on the new website.
We commenced a rebranding exercise to help position Searchlight Cyber as the credible B2B FinTech company they are. Elevating the brand so it resonated with the corporate decision-makers, whilst keeping it simple. Choosing bold orange colours that help cut through the dark mode styling within the website.