Rooster’s Graphic Design Services in Winchester
- 23 Sep 2016
Great Graphic Design
Your customers make decisions and form opinions in the blink of an eye. This means that first impressions really do count for your brand. This is where expert graphic design comes in. Whilst a good logo can change perceptions, a great logo drives sales and brand longevity.
Graphic design can help you become a more tangible entity and enable you to truly express your brand’s personality. This, twinned with a strategically precise marketing campaign, will drive engagement, achieve business objectives and draw greater potential return on investment (ROI).
Here at Rooster HQ, we take immense pride in all the designs we create. As a result, we have decided to put together a few reasons to why our graphic design service in Winchester is as good as we say it is:
Guaranteed Bespoke Design
Whether it’s a logo, a poster or a brochure, our design studio produces concept and graphic design of the highest standards. We are able to capture your business goals in powerful designs that will engage your audience and push your message forward.
We hold true to our profession by not using auto-generated templates. Instead, we create unique designs that make your business stand out from the crowd and identify its own individual space.
Consistency Assured on Print and Digital
Colour is absolutely key to all designs and works in much more complex ways than simply making something look pretty. Our expert colour matching ensures that all of our designs will look the same whether viewed on your business cards, stationery, company livery, website and beyond.
A clear benefit of choosing an integrated marketing agency like Rooster is that we consider both print and digital application and their accompanying colour sets, CMYK and RGB respectively, from initial designs, starting points right through to design and creation.
At Rooster, every design begins in its black format. This ensures that your graphic itself will work on every platform, only after this is approved do we then suggest colours. This means that whether your logo is viewed on a website, a business card or a brochure what is viewed will be consistent with one another so as to ensure that your brand remains pure and steady.
The Right Colour Can Make or Break Design
Colour is one of the most important elements of any design and, unsurprisingly, one of the hardest things to get right.
Our perception of a brand is directly related to the colours used. Following, most industries work within specific colours and this is no coincidence. Branded colours have been selected specially to invoke a specific reaction from a target audience.
Outlined below are the eight most commonly used brand colours, their uses and the reasons why certain colours are used in certain industries.
Red is the colour of fire and blood, often associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. It has the power of attraction and is one of the most popular colours.
Used in food, health, beauty and entertainment design as it grabs the attention of consumers. This is one reason why you’ll notice restaurants often use red for their interior design.
Orange combines the energy of red and the light of yellow. Yellow is associated with joy and sunshine. Orange is generally associated with enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Being a bright colour makes orange the choice for industries dealing with kids’ products and foods. Likewise, some industries use it as a way to help them show off and stand out.
Yellow is the colour of sunshine. It’s associated with joy, happiness, intellect, and energy. Generally, yellow doesn’t play a central role in logos and instead is used to highlight important features. Often, it is a difficult colour to use as it can be overpowering when matched with other colours. Typically used in design for automotive and food industries.
Green is known as ‘the nature colour’. It is associated with growth, harmony, freshness and fertility. It is mainly used in design to represent eco-friendly companies or businesses revolving around agriculture, recycling, landscaping, gardening and solar power.
Often, audiences have a strong emotional correspondence with green as it suggests safety whilst dark green is also commonly associated with money and wealth.
Blue is the colour of the sky and sea. It is often associated with depth and stability. It is associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is used by various businesses that are in the software, finance, medical and pharmaceutical industries as well as governmental and banking sectors. It is commonly used in corporate logos as it creates a sense of security while showing loyalty and professionalism.
Purple combines the stability of blue and the energy of red. It is often associated with royalty and suggests power, nobility, luxury, and ambition. Often shown to represent religious institutes and educational organisations.
White is associated with light, goodness, innocence, and purity. White is a neutral colour that implies purity. It is also the essential colour in negative spacing logos. The FedEx and the Adobe logo make excellent use of white. FedEx has a white arrow while the ‘A’ in Adobe is designed in white and overlaid over a red background.
Black is associated with power, elegance, formality, death, evil, and mystery. It is used to target youth and a high-end audience. It is best utilised in creating mystery while representing power, authority and elegance through design.
Understanding Typography and Typeface in Graphic Design
A brand’s font choice works in the same way as colour theory, with our brand perceptions and impressions changing depending on the fonts usage.
For example serif fonts – the first F shown below – are often seen as versatile and reliable with great legibility at smaller sizes, but if used incorrectly and with the wrong audience type can be perceived as out of date or somewhat archaic.
However, a lot of recent designs for both print and digital use a mixture of large serif headers with small sans-serif body fonts – the second F above.
Understanding the history and perception of different typefaces and how different generational segments react to each allows us to effectively design a brand that reflects your brand message, values and aspirations.
Graphic Design Services in Winchester
At Rooster we create graphic design for a whole host of applications, including the following:
- Company stationery
- Corporate branding
- Publicity literature
- Exhibition materials
- Large format graphics
- Points of sale
- (Vehicle) livery
- Promotional items
- Company reports
- Clothing and much more.
It’s our belief that the best graphic design works for your audience and not just for the marketing department. We find that many designers try to please their own tastes and expand their portfolios which, often results in graphics that have no relevance to an overall marketing strategy.
We are proud of our in-house design team who have built a high-class reputation as a creative design agency that helps businesses stand out from the crowd through bespoke graphical design for digital and print.
When it comes to working with us, we can either work for an individual design basis or through the process as a whole, with account management from start to finish. We work with you, to generate ideas, create bespoke, design with stunning final delivery.
Posted by Chris Taylor on 23 Sep 2016