Are You Losing Business By Not Having a Mobile Responsive Site?

In today’s busy, on-the-go market, almost everybody uses a smartphone for something. Whether it’s browsing the internet, checking their emails and social profiles, or perhaps just to check for directions whilst on the move.

In 2014 the number of mobile users overtook the number of desktop users suggesting that your customers prefer to use a mobile or tablet device over a desktop. It has become vital for internet users to be able to access a mobile responsive version for the sites they use.

What is a Responsive Website?

A Responsive Website is where the website automatically adjusts itself and ‘stacks’ the content and navigation to suit the size of the screen for the device it is being viewed on. This is ideal for mobile browsers as they still experience all of the content on the website they they need, but quickly and conveniently.

It is also ideal for you as you still only need to manage your content in one place. This is a preferred method for developers as this method means that the design is fully optimised for mobile use giving the user the best experience when using your website.

Adopting a mobile responsive solution for your website, means that your site can easily be viewed on a smaller device such as a mobile phone or tablet, without impairing the quality of the user journey. All functionality that can be used on the desktop version of the website should also be able to be used on the mobile site.

 

Why do I need to have a responsive website?

Three out of four mobile searches trigger a follow-up action, according to a Google survey. Whether it’s by further research, a store visit or sharing. These searches trigger an average of two follow-up actions, which are only possible if your website has a mobile version available. And even more interestingly, according to recent statistics, ‘over half of all mobile searches lead to a purchase’. Can you really afford to lose out on half of your potential enquiries?

Without offering a mobile responsive version of your website, you could be losing valuable visitors. Trying to view a website on a mobile device which is not mobile responsive, can be slow and rather fiddly to navigate which could be very off-putting to your viewers.

 

Search Engines will punish you if you don’t

The likes of Google and Bing are doing all they can to improve the browsing experience for web users. This means that if you’re not providing a satisfactory mobile user experience then your website could be ranked lower than those who do.

Google have released a statement that they are planning a new update to their algorithm as of April 21st which will have a significant impact on websites which are not mobile friendly. This will result a drop in rankings for those sites which do not provide a mobile friendly option for their users as will Google will be favouring search results for websites which are mobile friendly.

 

Look at your own data

It is worth taking a look at your website’s google analytics to see how much traffic you get from mobile and tablet visitors. The chances are it is very high, and if your website is not mobile responsive, it is also very likely that your bounce rate will be high as browsers will probably leave the site if it’s not friendly for them to use on their device.

If you feel you’re missing out on valuable visitors because your website isn’t catering for your mobile audience then get in touch today so see how we can make your website mobile responsive.

Posted by Kat Lucock on 19 Feb 2015