Capturing an iconic independent school.

Art direction, responsive web design, drone aerial video, photography, video production

Clayesmore School is a prestigious independent day and boarding school for 3 to 18 year-olds, set in the picturesque Dorset countryside. The school fosters a feeling of family, with a focus on education and confidence – to give students the skills to succeed in life.

Clayesmore commissioned Rooster to provide art direction, photography and videography alongside the design and build of a responsive website – one that would show off everything that makes this school stand out.

Working closely with Clayesmore, we devised a plan. We’d to capture the character and personality of the grounds, students and teachers – with photography and videography onsite. This would then be worked into the design of a beautiful responsive website, to be built in collaboration with Rooster’s SEO team for a search optimised, user-friendly experience.

Louise Smith, Clayesmore School

“The best thing overall was the level of communication with Rooster – particularly our project manager, Kat, who answered every question, change of plan and mistake on our part with good grace, humour and enthusiasm.”

Delivering a bespoke, visually engaging website with a focus on user experience.

We delivered a bespoke website, built from the ground up – with the flexibility, functionality and future-proofing that Clayesmore required. By employing a fully responsive design, users have the optimum experience on any device, without compromising on the look and feel of the site. The reduced mobile loading times offer improved user experience and SEO benefits, without introducing a “stripped down” version of the website.

Within 6 months of the website launch, higher levels of engagement were evident – with the average time on page rising by 83% and a 31% increase in sessions.

Using a cinematic eye to showcase a typical day at Clayesmore School.

Our creative team visited Clayesmore to capture it in photography and film – shooting a blend of images with handheld and drone-mounted video cameras. The footage from this visit was then edited into this seamless video; an immersive snapshot of a typical day of play and learning at Clayesmore.

Capturing the scale and beauty of the school with aerial drone footage.

The creative team knew that capturing the scale of Clayesmore School was going to take a novel approach. Our fully licensed, experienced and CAA-approved drone pilots made full use of the grounds around the stunning 18th century school buildings, to create the incredible aerial shots seen in the video.

Climbing the search engine rankings and increasing organic traffic – with a targeted SEO strategy.

Our in-house SEO specialists worked to increase Clayesmore’s rankings – both before and after the launch of the new website. This started with guiding the development of the website through SEO best practices, finding solutions for the particular requirements of large format photography and video.

This was followed by intensive keyword research, which informed the ongoing SEO strategy; using a mix of content, on-page optimisation and further technical SEO activities, Clayesmore’s new website has overtaken the old site by 112 places in Google for their keywords.

Clayesmore website homepage

Our full-service capability built a lasting relationship.

By combining our creative vision with our technical skills and equipment, we made Clayesmore School the website they’d been searching for – a customisable platform that will last for years as their content and marketing expands.

The stunning imagery and video content has been used for a variety of applications for the school, and is suitable for all marketing channels – for a seamless brand experience across all platforms.

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