Growing a global manufacturing brand.

Brand architecture, content marketing, target market research, web development

Coopers Fire specialise in the design, manufacture and installation of fire and smoke curtains. The business has evolved over the last 30 years to become one of the leading brands in their sector. They approached Rooster to evaluate their brand and perceived position in the market.

Brand development.

We ran a brand workshop that researched existing brand perceptions, and looked at how Coopers Fire needed to reposition. In conjunction with content strategy research, we repositioned and rebranded Coopers Fire in a way that highlighted their standing as global market leaders. This was delivered alongside a new website, working with the new brand.

Giving them tools they need.

Our research for this project showed that architects wanted a simple and easy way to select the correct fire safety products when designing a building. As a result, Rooster Marketing designed and built a digital CGI mock up which showed Coopers Fire’s customers how each of their fire curtains worked and where best to place them. Architects can interact with this feature to find out more information about each product and access CAD drawings to make the design phase easier for them.

Responsive design.

This website was built and tested to be fully responsive for all devices. Coopers Fire’s clients can use the website and CGI anywhere – on their mobiles and tablets.

Jonathan Brown,
Coopers Fire

“Rooster is an important ally for Coopers whose expertise was instrumental in helping us to define and develop a brand identity that really reflects what we’re about. Furthermore, by taking the time to fully understand our business, Rooster has successfully developed for us a new, responsive website that has been a real game changer”.

Internal engagement.

Internal teams at Coopers Fire were heavily involved with the initial Audience and Outcomes exercise. It was shown that all staff are immensely proud of their company, so Rooster designed and managed the production of branded livery for the company to flaunt.

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