SEO and lead generation for three new websites.

Art direction, photography, responsive web design, copywriting & content creation

Hughes & Salvidge are a full-service demolition contractor which provide safe, cost-effective and practical demolition and waste removal solutions. Under the Hughes & Salvidge umbrella lies it’s sister companies Valley Trading, Aasvogel and K&B Crushers.

In search of website redesigns with new functionalities for their sister companies, Hughes & Salvidge chose Rooster for the large-scale project.

A strong working relationship.

As well as a fresh new redesign for Valley Trading, which views nicely in all platforms, Rooster created a custom online quotation form. The form is designed to respond to the options the user selects so that only the options that are relevant to the individual are shown – this makes for a better user experience. Now, prospective customers can easily send their requirements in order to get a fast quote that is accurately based on their own individual needs.

Demolishing the competition with the Hughes & Salvidge sister companies new responsive websites.

When considering the prospect of a new site, many organisations often overlook the time and care that will need to go into the site copy. Often as part of the redesign new pages are created that didn’t exist before. All pages need sufficient copy in order for your site to not be penalised in search engines. In order for these pages to rank within search engines, the pages must also be SEO optimised. Hughes & Salvidge outsourced their content writing to our literary experts, who crafted keyword focused engagement content for every page. This saved them both time and resource inside their business.

Developing a custom quote form that encourages conversions.

As well as a fresh new redesign for Valley Trading, which views nicely in all platforms, Rooster created a custom online quotation form. The form is designed to respond to the options the user selects so that only the options that are relevant to the individual are shown – this makes for a better user experience. Now, prospective customers can easily send their requirements in order to get a fast quote that is accurately based on their own individual needs.

Valley Trading has seen a huge 55% increase in conversions in the first couple of months of the new site going live. We’ve seen decreased bounce rates and longer session durations for K&B Crushers and Aasvogel which shows the content is now more engaging for the users.

Using photography to create connection.

The photography on your website plays a large part in the brand that your company portrays. When free or paid for stock images are used, this can dilute the brand and no one wants to see the same imagery that is on their website, used on their competitors. Hughes & Salvidge wanted original photography and art direction on each of their sister organisation websites. Rooster was able to organise a photoshoot with clear direction – as we were building the website, we knew exactly which shots we were needed. By pairing the website design with original photography, we were able to create a seamless and clear visual experience throughout.

Discovering new audiences and ensuring that the websites ranking highly on Google.

Armed with new, purpose-built websites, Valley Trading, Aasvogel and K&B Crushers now have the foundations to grow their businesses and ‘demolish’ the competition. We have been working with them to optimise their technical SEO, which has been improving their search engine rankings as well as managing their PPC campaigns, where we have reduced their cost per click, all the while securing them relevant new prospective customers.

All three websites have been performing exceptionally well in both rankings and paid search since going live in 2016. With paid for activity seeing huge drops in average cost-per-click and increased conversions over time, and SEO rankings increasing:

  • Aasvogel has risen 917 places and seen a 51% increase in volume.
  • K&B Crushers has risen 406 places and seen a 52% increase in volume.
  • Valley Trading has risen 1,138 places and seen a 59% increase in volume.

A continued partnership

We have continued working with all three sister companies to optimise their technical SEO, which is constantly improving their search engine rankings. Alongside this, we are managing their PPC campaigns, reducing their cost per click while securing them relevant new prospective customers.