LVS Ascot achieves outstanding academic, sports, arts and performing arts results and deliver a challenging curriculum, enriched with a wide programme of co-curricular activities. They approached Rooster in search of a new brand identity that would celebrate their uniquely refreshing view on education, and the need to promote it’s proposition to prospective students and parents.
We ran a selection of audience and outcome exercises, starting with sessions with parents, pupils and teachers. This gave us a strong understanding of the general perceptions of the school and helped identify areas we could build on.
To take the brand forwards we identified some key areas we needed to work with – brand proposition, image style, brand messaging statement and key brand values. These areas along with the perceptions showed us a path the branding should take and gave us insight into how to devise an effective creative campaign across print social and digital.
The key take away sentiment from the brand workshop was that “LVS Ascot has a genuinely refreshing approach to education and a genuine focus on the individual.” This needed to be at the heart of the campaign and so the creative team at Rooster, decided to look at things from a different perspective, quite literally.
Our art direction aligned the visual style of the shoot with the brand concept, unifying the message and mood conveyed across all imagery. The outcome was a selection of bright and vibrant images that have been used on numerous printed and digital applications including the website.
This exciting branding for LVS Ascot has been implemented across numerous printed and digital applications. The campaign imagery has been so successful that we’re doing another photoshoot to add to the current selection, extending this campaign even further.
We’re also undertaking further audience and outcomes research focusing on developing a new prospectus for the next school term. We’re looking forward to continuing the work we’ve started with LVS Ascot into the future further.
“We have been working with Rooster and are very happy with our decision to use them. Their creativity has been inspiring and we are launching a bold campaign that will ensure we stand out against our competitors. Their process has ensured they understand our industry and our brand well. They are easy to work with, happy to work with us on new projects with very short deadlines and on multiple projects at the same time and are organised, efficient and always deliver on time. I would happily Recommend Rooster Creative Marketing.”