A brand identity that supports Glenhawk’s overall message and business goals
Since Glenhawk didn’t yet have an established reputation in their sector, creating the right branding was fundamental to stand out against competitors, whilst retaining the right level of professionalism.
Colour was primary to the branding process – we worked with Glenhawk to choose an appropriate colour palette that represents their brand and what they stand for. Green was chosen due to its association with money, stability, growth and prosperity which are essential to a finance lending service.
Rooster created the logo for Glenhawk, which consists of a bird that is subtly linked into the typographic mainly noticeable in the G, symbolising the flight feathers of a Hawk. On completion of the logo, we set out the company brand guidelines to be followed for all future activity, ensuring all communication are streamlined and on-brand.