Strategy works best when it’s informed by data. Our approach to planning and strategy is based on KPIs combined with the insight gained from deep market research. We generate tangible goals and customer focused plans, for ongoing campaigns and one-off projects.
Our researchers work in tandem with our design, development and digital marketing teams to plan bespoke, customer-focused strategies that excel against the KPIs they set out to achieve. Every journey to an award-winning campaign or project is different, but we always start with a solid framework:
The most important step is the first – where we get to know you, discuss ideas, hopes and goals for each project, as well as your challenges. In turn, you’ll get to know us and what our team can do.
We conduct competitor research, audience and outcomes sessions, vox pops and brand reviews. These help us understand your brand, your customers base, your challenges – and gives us ideas to elevate your marketing.
We combine the insights gained from market research with our specialist knowledge, to create an actionable, strategic marketing plan to work from.
Once we’ve reviewed the plan with you and you’re completely happy, we execute. As results come in, we adapt and refine the plan based on the new data – always improving on what’s come before.