Marketing Automation: The Rooster Solution
We have a dedicated digital marketing team to help you to both choose and incorporate your desired marketing automation tools/software.
With our help, we can increase your ROI and improve your customer relationships with set up and implementation, as well as provide software training for both marketing and management teams.
What is Marketing Automation?
Marketing automation refers to software platforms that are designed to automate marketing actions.
Many marketing departments have to repeat tasks on several channels such as email, social media, website and other digital medias. The technology of automation makes these tasks easier. Ultimately, it allows for more effective and more cohesive marketing to be achieved across this myriad of channels.
The ultimate goal of any marketing is to generate more revenue for your company. To accomplish this, we need to drive traffic to your website, convert that traffic into leads and close those leads into customers. Automated marketing really comes into its own and makes a sizeable impact on the conversion and closure stages of this process.
Systems, workflows, responders and statistics are all fundamental components of automated marketing; so whether it’s an existing or bespoke software system that you need, the principles and potentials of marketing automation remain the same:
- Grow sales opportunities.
- Generate more leads.
- Improve conversions.
- Save time and money.
- Organise contacts in a database.
- Send targeted and personalised communications.
Why Automated Marketing is Important for your Business
One of the core goals of marketing automation is to nurture prospects for the long-term, which involves focusing on goals beyond direct sales.
There are many benefits to automated marketing:
- You save time.
- Improved efficiency.
- CRM integration.
- Data collection.
- The consistency of your brand.
- Personalisation to your leads.
Automated marketing allows you to focus more heavily on the quality of your campaigns and message and therefore generate a better return on investment.