In 2016, Google+ was ranked the third most popular social network in the world. So it’s no wonder that if you don’t have Google+ or Google My Business, you’re missing out on a golden opportunity for Google Search.
When talking about Google+ and how it’s fundamentally important to your SEO strategy, it’s important to remember that Google owns Google+. So naturally, Google wants you to use the social network to expand your online presence. If you are without an up to date Google+ account, or even a non-existent page, it would strongly suggest to Google that you don’t reach out or update your website regularly either, which is a big must in Google’s eyes.
Google+ is Google’s own version of a social network that builds from your Google Account. By having a Google+ account, that is your public Google profile, you can add curated circles for your particular interests, entertainment, news, sports, etc. to engage with a whole range of audiences.
Google will automatically add a Google+ page for your business when you create a Google My Business page, so all you have to do is open it and add text and images.
The difference between Google My Business and Google+ is simple; Google My Business manages how your business information appears across Google – including Search and Maps. It allows you to create and manage Google+ local business pages, Google+ brand pages, and Google search listings, whilst Google+ is the main content management area for sharing and engagement.
Google My Business shows on the right of Google Search for Businesses:
If you’re a business with a lot of locations scattered, either around the world, or within a country, you need to create a location listing for each one. If you’re planning on adding locations, it may be worth setting up a Google My Business page as Google automatically created a Google+ business page for you through this process (you’ll just need to add photos and text after setup).
NOTE: There are 2 kinds of Google+ pages: local business pages and brand pages.
Brand pages don’t include the address, hours, or other information that appears on Google Maps. They’re more focused on engagement with customers, fans, and followers. Lots of businesses and brands don’t primarily operate through a fixed physical location, making brand pages a better fit for them.
If you don’t yet have a Google+ page associated with the account you used in the setup process, Google My Business will automatically create one for you.
Might Have Duplicate Accounts?
Navigate to the ‘Create a Page’ screen by logging into your Gmail account, selecting the 3×3 block icon in the upper right, then selecting the Google+ icon.
Then, at the top left of your personal Google Plus homepage, click on the “Home” drop-down menu and select “Pages.”
From there, you will be able to see all of the pages attached to your account.
If you want to create a new one, select “Get Your Page.” When on the create page, you’ll see three options: Storefront, Service Area, or Brand.
Select the kind of business page you want to start.
For New and Existing Google Accounts
NOTE: If you own a business with multiple locations, you’ll need to create a separate Google My Business account for each location.
Firstly, you need to decide which Google account/email address you want to be the primary one for your business, and transfer ownership of any Google properties held under other accounts to your primary account. Then, set up your business account under the primary Google account for your business.
Step 1: Create GMB
Go to google.com/business and click “Start Now”, enter the Google account you use to manage that business or that location of your business.
If you’re starting completely from scratch and have no Google account, click “Create Account” below the login box and follow the instructions. (You’ll need to input email addresses, phone numbers etc.)
Step 2: Find your Business
Search for your business by name and address using the box in the top left-hand corner, and select the correct listing for your business or location and add your business to Google My Business.
If for some reason your business isn’t listed, make sure you enter the correct information for the location associated with the email address you used and check variations of the street address and phone numbers that reach the business directly.
Can’t find my business!
If you still can’t find your business, select “Add your business” or and you’ll be asked to enter more information.
Service rather than location?
If you’re setting up a new business listing and your company has a service area rather than a fixed location, be sure to check “Yes” under “I deliver goods and services to my customers at their location” and follow the instructions.
Step 3: Verify your Business
Now you’ll need to verify your business. You can do this by postcard, by phone, instantly (see below), or through bulk verification – if your businesses have 10+ locations.
If you have already verified your business’s website through Google Search Console, you may be instantly verified. Just make sure you use the same account you used to verify your site with Search Console. FYI, this verification option may not be available for some business categories.
So there you have it, a beginners guide on how to set up a Google+ page for business. Here at Rooster, we offer a whole range of Social Media services.
If you would like to discuss how we can help you and your business retain, engage with and grow an online audience, get in touch today.