Five Brands to Fall for this Valentine’s Day

Well, here we are, February 14th or better known as Valentine’s Day. For brands, Valentine’s Day represents a creative opportunity to have a bit of fun and play around with their usual campaign narrative.

Unsurprisingly, in the run up to today, we have witnessed many Valentine themed campaigns – some definitely more crush-worthy than others! Here at Rooster, to make your day extra special, we have decided to dish up the 5 best Valentine’s Day campaigns that we have spotted this year.

And so, in no particular order, here they are:

Kidney shaped love – NHS

Today in the UK 5,000 individuals await a kidney transplant with a waiting time that can last up to two years! The #ShareYourSpare campaign is unique, different and is one of our favourites this Valentine’s.

For most commercial brands Valentine’s Day is seen as the interpretation of iconography. Major brands compete and push their marketing efforts to drive sales and traffic to enhance and propel product consumption. In comparison to commercial brands, we see the NHS convey an unusual idea as an act of love this Valentine’s that hopefully brings all audiences together.

We love this campaign because it is different and unique and isn’t a stereotypical soppy Valentine’s advertisement we would expect to see. Moreover, we see the NHS turn what is an extremely serious issue into a positive alternative act of love.

We are reminded of the campaign that caring and loving for others that are not just partners, friends or family is a better way to care and love for people in general.

Couples who agree –  Domino’s Pizza

Calling all Brides and Grooms!

Domino’s Pizza has teamed up with agency CP+B and created a one-off pizza offering service that is like no other.

Previously around this time of the year, Domino’s Pizza used to focus their marketing efforts towards depressed individuals who would be spending valentine’s day alone.

What we see in this campaign could not be more different as Domino’s Pizza have found a niche market for new or soon to be married couples.

There are couples out there that want that sentimental gift that no one else has that they can cherish forever and ever, but there are also couples out there that would rather have a valuable experience that they can indulge in.

Domino’s did some research and found that in fact, their pizza played a huge role in the build up of the big day as it catered for all their needs. Whether it be the couple themselves or friends or family, Domino’s pizza was being purchased.

From this Domino’s have created a campaign that attracts people involved in this special event. Domino’s have dedicated a service to all the lovers out there to play a significant part in this monumental event.

Part of the concept was to make tailor the menu to make it more personal to the occasion, they did this by changing pizza names to “2.am bachelor feast” and “one more slice before I say yes”.

We like this campaign because Domino’s have understood and explored other opportunities to market their pizzas and found a niche of their own. Domino’s have appeared to be the solution to calm all nerves and unite friends and family on an occasion that celebrates love, and now pizza.

Tell it how it is- Banks’s Park Brewery

We love Banks’ Valentine campaign this year, it was created by Big Al’s creative Emporium. What we see in this campaign is an iconic cultural print that has been recreated and mocked to create a conversation that attracts a new audience for the brand.

 


Although Banks is a traditional ale company, it does not necessarily appear to be an attractive choice for the younger demographic. Banks have seen the potential to use something traditional to create something utterly radical to engage with the younger people.

By posting this print in all urban areas Banks have securely ensured all the younger audience will see this campaign and hopefully act upon it. We love this campaign because it is daring and different! The tagline ‘Tell it how it is’ is refreshing and is directed to the individual that reads it.

We love this campaign because it is daring and different! The tagline ‘Tell it how it is’ is refreshing and is directed to the individual that reads it.

The design and overall concept of the campaign are both intended to be fun and celebrate love by drinking in a pub on darts night. It has showcased this messaging through an ambient campaign that mimics iconic symbols to be associated with the ale.

Love has no label

We love this short video sequence taken by Ad Council and NFL in the pro bowl in Orlando.

Over the past three years, we know the way in which kiss cam works. Kiss cam essentially scans that crowds and seeks couples to kiss on camera that is seen on big screen in overcrowded areas. It is a lighthearted pastime and has become a massive trend on social media.

In this campaign, we see this kiss cam scan for couples as expected and then we see the kiss cam shift and seek to capture people’s friendships, gay couples, relationships and families in general. This year’s alternative spin is a great reminder that love has no label and can be found anywhere.

This campaign highlights where love can be found and appeals to everyone who watches it.

Dunkin’ Donuts

We love the Dunkin’ Donuts Valentine’s campaign simply because we love doughnuts!

This campaign is social and uses popular platforms such as Facebook, Snapchat and Twitter to drive store footfall and traffic.The aim of this campaign is to get people to eat Dunkin’ Donuts on Valentine’s day, to do this they are offering incentives as a persuasive selling technique.

The aim of this campaign is to get people to eat Dunkin’ Donuts on Valentine’s day, to do this they are offering incentives as a persuasive selling technique.

All the individuals have to do is simply purchase the Doughnuts and post pictures of their experience on Instagram to be in with the chance of winning a yearly supply of Donuts, coffee and £2,500. As part of their strategy, Dunkin’ Donuts recognised that although this seasonal event is not usually celebrated by eating doughnuts it is in most cases celebrated or shared via mobile device, therefore, they saw an opportunity to market their product using social platforms:

Last year Dunkin’ doughnuts successfully executed a live Facebook concert that attracted a wide audience of 36,000 viewers. Dunkin’ doughnuts realised that live interaction is a new form of brand engagement and should be used as an advantage to win over new consumers and that is exactly what they have tried to do this year!

As part of their strategy, Dunkin’ Donuts recognised that although this seasonal event is not usually celebrated by eating doughnuts it is in most cases celebrated or shared via mobile device, therefore, they saw an opportunity to market their product using social platforms.Last year Dunkin’ doughnuts successfully executed a live Facebook concert that attracts a wide audience of 36,000 viewers. Dunkin’ doughnuts realised that live interaction is a new form of brand engagement and should be used as an advantage to win over new consumers and that is exactly what they have tried to do this year!

Last year Dunkin’ doughnuts successfully executed a live Facebook concert that attracts a wide audience of 36,000 viewers. Dunkin’ doughnuts realised that live interaction is a new form of brand engagement and should be used as an advantage to win over new consumers and that is exactly what they have tried to do this year!

Dunkin’ doughnuts have used geofencing a tool that monitors locations through various social platforms but in this case Snapchat to get people to go into the store to access in hope to capture their attention.

Posted by Nikki Osborne on 14 Feb 2017