Website Design in 2017: The Essential Guide
- 04 Jan 2017
Nowadays, good website design is absolutely crucial for a successful business, and it is key to ensure the target audience and end user is always in mind when designing anything for the web. This article explores what exactly website design is and what trends we should be looking out for in 2017.
Website Design; because First Impressions Count!
As individuals we are subconsciously drawn to products that are visually pleasing; an innate sort of strain of Magpie Syndrome. For example, a vibrant and well thought out window display or branded product will more likely draw more of your attention when passing. In the same way, website design done well can count for a lot!
An appealing, logical and of course, attractive website layout can even work to dictate a consumer’s journey to potentially nurture mass conversions, especially when the navigation has been calculated to be an easy process.
What is Website Design?
Website design involves planning, creating and updating website content, both visual, textual and digital.
It is crucial that web designers consider where all information should visually sit on each page. This will ensure that a website will present itself as a solution that will educate, entertain and inform the consumer without over complicating the structure.
Website design is sometimes referred to as being the architecture of user interface and navigation. This is because the guiding of a customer journey is equally as important as enticing visuals.
It is true today that the majority of individuals now use the internet to buy from. Therefore, web design has taken on a whole new responsibility. It is increasingly more vital that websites are designed to act as a catalyst manipulating behaviours by driving customer retention.
Similarly, website popularity and digital fluency has increased over the years bestowing yet more gravitas on web design. Although, it must be noted that website design is still an ongoing attribute that is continuing to evolve and be explored further by marketing agencies and brands:
Expectations and demands have risen in such a way that website designers have a challenging task in building services that simplify finding information faster. Such challenges can be addressed through contrast, colour, textures as well as icons and videos.
But Why Should you Consider Professional Website Design Help?
To make long lasting relationships with customers your website needs to cater for existing customers and hopefully future ones. Extensive market research, or an Audience and Outcomes exercise should be undertaken if the aim is to deliver a satisfactory service for users – which it should be.
Such research not only is useful for marketers but it helps predict behaviour and patterns which, as a result, serve to make any web designers job a little easier. It gives them the tools to know what the end user likes, what they are used to and common behavioural traits. This, in particular, is very important if any organisation is looking to compete and even to dominate any market place.
Like we said earlier, impressions count and this is where website design professionals really come into their own. Using a fully integrated marketing agency such as Rooster Marketing, will allow your company to be paired with industry experts who will be on hand to offer expertise. More than this, going with a full-service agency will allow that agency to become your own personal support system throughout any new website design and build journey, guiding you down the best possible routes for your organisation and target market and ensuring that everything is thought about.
For example, your website will not appear on search engines unless it is coded in a way it can be read. This will be dealt with at the design phase of your website if you go with a creative marketing agency. Something that could easily be overlooked if you go with a straight design or web agency. What we see at Rooster is the whole picture.
Without professional web design and expert web designers and builders, the majority of organisations would struggle: Technical faults, broken links, glitches, dropped images are all things that could turn your customer away forever if they are not ironed out in the early stages. Customers only need one bad online experience before they decide not to continue using a site.
So, it is essential that you have a web developer and web designer on hand that knows the system and can retrieve this problem straight away.
At Rooster Marketing, we are lucky enough to have an expert in-house team of experience web designers and web developers than collaborate to come up with the most innovative and forward thinking solutions for our clients. To see our latest work, click here.
2017’s Web Design – What to Look Out For:
Fewer Menu Options
Websites should start to appear as more friendly and trustworthy. As sites that offer ease and availability for customers seeking help. More often we see people revert to older and more familiar sites to buy a similar product because the site either had more recognition or the process was designed to put the customer first. A good customer journey needs to be a stress free one, and for 2017’s website design less certainly is shaping up to be more!
Choice paralysis, or failure to convert, does not stem from the consumer but rather from what the consumer is exposed to: Choice paralysis is diagnosed by fear and interruption and is most commonly seen in customers who find it hard to commit to a purchase. When users have no clear navigation through a site they become frustrated, lose interest and will, in all likelihood, leave! So in 2017, when it comes to web design, make things easy for the user, guide them to the check out or CTA.
Using a generic layout could be more beneficial for your company as customers are familiar with simplicity. Too many times customers are put off by flashy imagery and videos that do nothing but distract you from using the site properly.
If your brand relies on heavy content or imagery to speak to consumers, duotones are definitely the way forward for you this year: Overlaying certain images or texts will look more professional and will balance the page out. Duotones are good for emphasising and focusing on one specific key message.
Mobile First Approach
The change in Google’s algorithm suggests mobile is the most dominating service and should be a web designers first thought in the planning process. According to Econsultancy, 79% of users will leave a site if they’re browsing is not optimised. This is now a web designer’s job; to tap into the audience’s subconscious by dropping subliminal messages just how advertisers do, except web designers start building for small smartphones working their way up to bigger devices. So in 2017, start small then grow!
Imaginative Headers & Typography
Typography is the attractive part of your web page and should also be a running theme throughout social platforms. To predict the future year of visual pleasing imagery, graphic designers should think more about the depth of layouts and words used which make it more interesting to viewers. Imaginative headers make people want to know more about what you’re offering and should be used in 2017 as a competitive advantage.
So there you have it, the whys, the whats and the hows – or in other words the essential guide to what to look out for with regards to website design over the next year.
Whether you’re looking for a simple website design or a more advanced web service with the power to rock an industry, our expert web design team and web development team are both on hand and ready to turn your website dreams into a reality!
Get in touch with Rooster Marketing today!
Posted by Steve Newbury on 04 Jan 2017