Website Design in 2015: Data-Driven Change

2015 is a good year to redesign an existing website. What feels like a milestone for many (halfway to 2020) is perhaps a subtle reminder that your social media strategy was crafted over 5 years ago!

Indeed, 2015 could be the year to start from scratch and give your old CMS a long overdue update, or to rework your integrated digital marketing strategy and bolster your offline marketing efforts.

Whatever the state of your website, one thing is close to certain: updating, reviewing or rebuilding a website can prove testing for internal marketing teams and management. Decision makers often feel the need to democratise the process, especially those who have an internal communications agenda to push – after all, modern websites serve far more benefit than a simple online portfolio or shop window.

At Rooster we’re here to streamline the web design process, as an external digital agency or an extension of your own marketing team. Our design process is centred around concise planning and marketing strategy, as we strive to stay ahead of the curve and implement web design that performs.

Indeed, our own website has changed this year – our web design update cycle is close to once per year. We like to keep the content fresh, update our portfolio of work and refine ideas that may or may not have played out as intended.

So what’s changed?

Our local market in Winchester is thriving, and we’re seeing an increasing number of enquiries for website design in and around our hometown. We have sponsored this year’s Winchester Business Excellence Awards to help celebrate the local digital economy, and to keep up appearances we have re-worked our own website complete with a bespoke CMS.

A shift towards client case studies formed the cornerstone to our own website design brief; as a full-service marketing agency, our work is varied and highly tuned for each client.

As with all good marketing decisions, this was based on hard statistics from our internal systems and data from Google Analytics. We found that website visitors are predominantly concerned with the work we produce, as opposed to the sort of services we provide.

We also discovered that people prefer to pick up the phone, rather than fill out a contact form. Indeed, this is a trend we have noticed across the board, and looks to be a technology that web designers may leave behind.

If you would like to learn more about our data-driven decision making, give us a call today. We look forward to hearing from you!

Posted by Kath Sellwood on 23 Mar 2015