Website Design is more important than you think it is
- 13 Jun 2016
When it comes to website design, you can’t cut corners. A well-designed website improves user experience and heavily contributes towards increasing conversion rates which, ultimately, deliver a higher return on investment.
Good website design grabs attention, engages with and provides your visitor with exactly what they need, as easily and as quickly as possible. However, great website design does all of that whilst, at the same time, placing you ahead of your competition, celebrating your offering and ensuring that your business is the clear choice for consumers.
In our digital age, having a well-designed website is of paramount importance: Websites have become marketing hubs and nerve centres for businesses which, all other marketing material and channels either feed in, feed out, mirror – or even do all three!
Likewise, attracting visitors to your site has become the main aim. Putting out a poorly designed website can potentially mean that all other marketing efforts are wasted. Your consumer will, in all likeliness, trust you less for having a complicated, visually unpleasing or simply cheap looking website and, resultantly, your bounce rate will be higher and conversion rate lower than they should be.
On the other hand, a well-designed website really can seal the deal once a customer is on your site.
What Exactly is Website Design?
Web design, in short, is the process of conceptualising and planning a website through determining the layout, colours, text styles, structure, graphics, images, and use of interactive features, that deliver pages and information to your site’s visitors.
However, in reality, it goes far beyond this: Your offering, your company, your ethos, your brand and your future aspirations are all influenced by your website. In line with this, in order for your new website to ensure longevity, it is important to recognise what each of these assets include and how you want them to be represented, prior to pen hitting paper and designs hitting screens.
“Here at Rooster, we do things a little differently than other agencies.”
Here at Rooster, we do things a little different than other agencies: We don’t push you out of the picture, instead, we work closely with you throughout and keep you at the centre of all designs. Our creative team carefully plan, design and build your website with you from the moment you pick up the phone.
Once we have sat down with you to work out the important elements and the purpose of your new website, whether that be awareness or sales, we produce a sitemap. This starts to build the foundation of the navigation and a plan for the site content. Following this, we translate the sitemap into a wireframe structure. Working to a responsive grid at this early stage ensures that the design translates well on all devices. The wireframes not only determine the user experience and navigation, but also the hierarchy of the messaging and SEO structure.
Once we have an agreed wireframe structure we then start the design visual generation process. This is undertaken by creative designers, not developers. The design team understand the importance of brand consistency and has vast experience working within stringent brand guidelines and also creating guidelines for clients.
The creative process is not driven by what is achievable from a development point of view, it’s driven by what is the right way for the messaging to be displayed for the target market and how the character and personality of the company can be brought alive through creative design.
Before starting any web design project we like to offer our clients the opportunity to undertake an Audience and Outcomes exercise. This exercise allows us to fully and completely understand you, your business and your offering, while also being extremely useful for you: It allows you and us to identify who your target audiences are, how each group should be communicated with and what your desired outcomes as a business are.
This exercise is particularly useful for encouraging internal engagement as your internal teams will be heavily involved at an early stage of the process. Input from your various teams is of great value to the success of your website, and this process often reveals an audience that your competitors will overlook or even potential issues that can easily be resolved.
These really are eye opening experiences and, more often than not, our clients come away feeling inspired and driven; knowing exactly who they are, what they need to be saying, who they are saying it to and what they are hoping to achieve. Having these fundamental questions answered, and answered in depth after exploring all possible avenues, really does allow for strong foundations to be formed on which a successful website can then be designed and built.
Web design, clearly, is extremely important. It imparts that all important first impression to your customer, and as the saying goes “your first impression is the last impression”. A website too, in most circumstances, is the first time a consumer engages with your brand and resultantly it is crucial that your design emulates exactly who you are and what you stand for.
One Example of Rooster’s Cracking Web Design
We created a compelling website that integrated all four aspects of Downside life – The School, The Monastery, The Library and Old Gregorians – seamlessly into one offering.
Since our first interaction with the school and our initial understanding of who they are, what they do and what life is like at Downside, we were able to see the potential.
In order to truly grasp how their specific audiences would want to use their website and what they would want from the website, we undertook an audience and outcomes exercise as described above – this particular exercise involved monks, parents, pupils, teachers and even a phone call with the Vatican!
This exercise meant that we, as well as Downside – both internally and parentally – were able to understand their needs and what was important to them. It was these discoveries that informed the structure and the design of the finished website.
The final product really is a truly special and highly visual website that seamlessly accommodates and ties all aspects of Downside School and Monastery.
Website Design: Why Choose Rooster?
- Our creative flair and technical know-how.
- We use both open-source or build bespoke; whatever fits the bill.
- Dedicated account managers.
- Our experienced marketing team.
- No project is too big (or too small!)
- We never use templates.
Whether you need a simple website with an easy way to upload your own content or an advanced web service with the power to rock an industry, our web design team is ready to make it a reality.
At Rooster, we understand that website design is and that is why we take website design very seriously. We know that it impacts far beyond aesthetics and branding.
We work locally in Hampshire, as well as all across the UK, crafting bespoke websites that not only result in more customers and an increase in revenue for our clients, but, we also build websites that are timeless, easy to manage and flexible.
Get in touch to discuss your next website design project!
Posted by Sophie Waplington on 13 Jun 2016