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2CL Communications

Working in partnership with Motorola and Hytera, 2CL Communication specialises in the supply, design and installation of two-way radio communications. 2CL Communications first came to Rooster looking for the design and build of a new dynamic and fully responsive website. It was key that for 2CL Communication, that this website would be easy for them to manage and administer moving forward.

Website Development

This website needed to allow for a range of hiring options, cater for a whole host of sectors and visually excite to drive brand loyalty. Due to their large product base and client sectors, this site was to be large. As such it was imperative that a clear navigation system was at the heart of our designs. This menu, pictured above, is clear cut and allows this site to give a compact and simple feel. Cluttered menus on big sites can often be very off-putting and even daunting to prospective customers who land on your site for the first time.

Manufacture Hire

Being supplied with a large image and asset library from Motorola, this website was built and designed to accommodate for these which allows the site an added layer of visual engagement. To use this library to its maximum we incorporated into the design and development a secondary menu in the form of a tiling system. This grid system, being a completely bespoke complex build, allows 2CL to prioritise different information visually and is wholly responsive on all devices.

This content segregation continues throughout the site where all products are neatly ordered by category, which was essential for usability as there are a lot of products. The site’s UX is further improved by constant subtle guidance through the site to take users either to product or solution pages.

Responsive Website Design

Additionally, this site, being built on a WordPress platform is simple, easy and clear to manage from a CMS perspective. Indeed, since launching 2CL have been making the most of their vast asset library by constantly refreshing, updating and adding content and images. This allows the site to stay fresh and evergreen, which, in turn, has served to increase the ROI for 2CL Communication.

In addition to the design, build and launch of 2CL’s new site, we have also undertaken specialist video editing and management, meticulous image selection and have orchestrated an in-depth copy review and edit of the whole website.

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01962 841 200





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