Celab is a leading British designer, engineer and manufacturer of rugged power supplies. These power supplies are for use across a variety of demanding environments from on land, at sea and in the air.
Rooster teamed up with Celab to understand their audiences and how they should be communicating with them through their website and their brand. We discovered that their loyal and passionate team are proud of the working at Celab, and this was a big driving force for the high-quality service they provide.
At Rooster Marketing, we are driven by results – and that means we use data to back up our decisions. With Celab, this data came from an audience and outcomes exercise, that provided a clear aim for the website: to make their clients’ lives easier, from the conception to the completion of a product or solution.
When Celab first came to Rooster, they did so with a website that didn’t reflect the quality of work they were offering; it was a website that made them seem outdated and behind their competition.
After extensive market and company research, the Rooster team planned, designed and built a website that shifted focus – to celebrate Celab’s dedicated people and high-quality machinery.
We worked with Celab to create a beautifully responsive website that catered not only to their audience but also their internal teams. With a fully customisable WordPress CMS alongside a stress-free navigation, we were able to make Celab’s objectives a reality; giving confidence back to their brand.
To populate the new website with imagery that complemented the new design, Rooster Marketing directed and organised a Photoshoot at Celab. The aim for this was to portray Celab as the high-end, clean and professional company that they are.
It’s easy to focus purely on the innovation and technology behind Celab – but the real key to Celab’s success is the people. We captured a combination of their technology and people at work. The technology formed the background to the shots that focused on their dedicated team, hard at work.
We featured close up shots of the circuit boards, playing with the light and the focal points in order to add strong visual interest and intrigue to the images.
The results from the new website have been outstanding. The website has given Celab the foundations to show off their brand, making them a top choice for current and potential audiences looking for a power supply provider who can help them on their journey.
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