A seamless brand identity
As Ebb & Flow are not the only yoga studio in the area, and for Jill and Katy to succeed, it was important for the studio’s unique USPs to be woven into the brand identity. As a premium yoga offering, the identity had to personify luxury, convenience and quality, and create the sense of desire that makes upmarket brands successful.
The result was a very considered brand, down to the smallest details, including a colour scheme that matched those planned for the studio interior.
As part of the branding, we created a full logo and icon as well as studio signage.
To finish, we supplied Ebb & Flow with identity guidelines, ensuring that their brand is not diluted across platforms such as social media and printed materials.