Creating a website that captures HCS, its rich history and inclusive approach to education
We utilised all the feedback we received during our audience and outcomes sessions during the planning, development and hosting of the new website. Rooster worked to develop a beautiful new site that not only enticed prospective parents but also catered for current parents looking for information plus the pupils themselves. Our research uncovered that it wasn’t clear that HCS was a through school, offering education from Nursery to Sixth Form. Because of this, we built a home page that made it immediately clear. This affected the navigation, home page header and even the tone of voice. Each school has their own individual landing pages with links to specific year-related content. Each step you take tries to push the user along the educational journey, for example, if you’re looking at secondary science you’ll be prompted to view sixth form science to see how you can progress further.
HCS is proud of their inclusive status, allowing admissions from children at any education level. Their website needed to reflect the benefits of this outside of the traditional education curriculum alongside convincing both prospective parents and equally their children to attend. So we created sections that focused on extracurricular activities, which not only shows the schools character but also works to interest potential pupils whose focus isn’t on curriculum or fees. It was important that the imagery supported this with inclusive group shots, candid moments and most importantly pupils enjoying themselves.
Phase two of the website is being rolled out currently and focuses on two additional portals. The first is a large learning portal for the pupils, which will be updated regularly by teachers from the CMS. The portal will contain homework, additional reading materials and informal blogs that allow teachers to engage directly with their pupils. The second is a parents portal, where they can log in to see important information, upcoming dates and events. It’s a one-stop shop for all information a parent may need, something the parents desperately wanted from the audience and outcomes exercise. Both of these portals mimic the design of the main site to ensure user journeys aren’t interrupted and the style is continued throughout all areas of the site.