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Polarseal are a leading researcher, manufacturer, and supplier of flexible material conversion applications for a whole host of industries, from healthcare to aviation. PolarSeal approached Rooster Marketing looking for a new website, accompanying photography and an overall brand alignment. The new website and brand update reinforce PolarSeal’s position as market leaders and truly skilled manufacturers.

Polarseal Website Design
Polarseal Responsive Website Design

A Website to Reflect PolarSeal’s Precision

When PolarSeal first came to Rooster they did so with a website that focused solely on their machinery and production process; It was a harsh site that was very matter-of-fact. What Rooster Marketing did was, after extensive market and company research, design and built a website that shifted this focus to celebrate PolarSeal’s amazing people with machinery being secondary. After all, with any manufacturing business, your team are your primary tools.

The new fully responsive website for PolarSeal truly reflects their corporate ethos and skill as a producer. It too is a clean cut and highly functional site, which, intentionally, serves to highlight their heavy involvement in the medical sphere.

Polarseal Logo Design

A Cleaner and Stronger Brand

When applying PolarSeal’s brand to the new website, we found it to be lacking amidst the new corporate feel and imagery. Their logo featured burgundy and yellow which contradicted with their primary manufacturing focus of medical bandages and equipment. As a solution, we updated their logo to include cool blues and crisp whites to emit a clean clinical feel that was softened by the website photography and people-centric focus.

Polarseal Photography Session

Photography to Emphasise Quality

To populate the new website with imagery that complemented the new design, Rooster Marketing directed and undertook a Photoshoot. The aim for this was to portray PolarSeal as the high-end, clean and professional company that they are. To achieve this, we planned natural shots to capture staff at work and the product production process. This included capturing individuals separately checking products or working collaboratively. The lighting in these images was critical; they absolutely had to be clean, light, bright and white.

Polarseal Photography

The overall results of these photos really give PolarSeal that modern twist that they were looking for. The inclusion of key tones, whites and shades of blue will helped to achieve this and provided a subtle not toward their heavy involvement with the healthcare industry and so avoided the need to ‘shout about it.’

“We are more than enthused with our new brand and website created by Rooster – the service and dedication to see the project through to a deadline has been outstanding.”

Matthew Rich

Sales Director, PolarSeal

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