A truly victorious brand
Having inherited their name and brand, Victory Coffee were looking to breathe some life and soul into their company. We started with tightening their logo, after extensive research. From this, we began sketching several design concepts for the coffee branding itself.
From these initial stages, our design highlighted aspects missing from Victory which were needed to give meaning to the brand: The bunting idea that carries through the packaging and website highlights the celebratory nature of Victory, separating it from being an impersonal, patriotic and war-centric brand. It gives an emotive appeal and lustre to all Victory’s assets.