You and Your Marketing Agency…
- 12 Feb 2013
Marketing Agencies Should…
Ask Yourself Why Were You Appointed
Figure out why your client hired you, and don’t forget it. Businesses come in all shapes and sizes, they all have different reasons why they need marketing help, keep asking WHY? and WHAT FOR?
Always Challenge Your Clients
Listen to what your clients tell you, “We need a new website” or “We need to get involved with social media” or “We need to work on our SEO”. Keeping asking them WHY? and WHAT FOR? over and over again. Only then will you uncover the real reason why they need your help and what they are trying to achieve in the short, medium and long term for their business.
Measure The Impact of Your Marketing Activity
You must be able to show the return on investment (ROI) that your client achieves from your marketing activities, if you don’t then you are on borrowed time. It’s not impossible, and it can be done easier than you think.
Business Owners Should…
Hire A Marketing Agency When They Can’t Solve Their Own Problems
This may sound obvious, but most small business owners think they can’t do marketing without help. Yes you can, you’ll be very surprised how much more you can achieve yourself when you have to.
When Appointing a Marketing Agency, Look For One That Will Challenge Your Thinking
Hiring an agency that says YES is not the answer to your problems, you need a company that will challenge your thinking and keep asking you WHY? and What FOR? time and time again. Results are key to your business, that’s why you’re hiring a marketing agency, to give you that extra something, ROI and to help your business grow.
Your Marketing Agency Should Be Accountable And Produce Results
This is just common business sense, but don’t get caught up in all the buzzwords like brand equity, marketing strategy, microsites or targeted campaigns. All you should care about is profit, how many new customers did it generate for you, did your sales increase, and what did it cost you to generate this. If you don’t see an increase in profit or a reduction in your losses then ask yourself “why?”, it might be time to change you marketing agency.
If you want to talk to a creative marketing agency that listens, challenges and makes a real difference to you and your business then come and talk to Rooster Marketing.
Talk to Rooster
Email us on [email protected] or come and see us in our offices in Winchester, Hampshire.
Posted by Nick Bulfin on 12 Feb 2013