The Highwood Group is one of the 100 fastest-growing companies in the UK, committed to acquiring land selectively, building sensitively and sustainably. Highwood was founded in 1987 and builds homes across Dorset, Sussex and Hampshire.
Rooster inherited Highwood’s branding and sub-brands. We worked to refine the group brand hierarchy – giving the Highwood name the highest brand equity across all branches of the company. Branding for Highwood’s North Stoneham Park (NSP) development was challenging to use in some formats. We cleaned it up, to give it functionality across all media. We created a set of brand guidelines for the development, which can be used in a variety of scenarios, including construction environments, on hoardings and on safety signs.
Rooster created material for large format print and digital – including a marketing table of the site plan with a map showing how NSP integrates with the local area. Floor plans were designed for leaflets and handouts, and we designed a document called the HUG – or Home User Guide. The HUG is full of FAQs and information for new homeowners and was styled through the brand guidelines developed for NSP.