Breakthrough cancer treatment
Our relationship with Elekta began with brand research that covered every area of the business. Since then, we have supported and developed Elekta’s global marketing through a wide range of projects: website design and development, internal communications, sales presentations and toolkits, workshops, marketing, product development, value propositions and strategy consultancy – and our relationship continues to grow.
Our primary task with Elekta was to create a brand identity for a new, breakthrough product. It required a visual presence and a name. We needed a deep understanding of the product prior to any creative work. We also needed to understand the audience of investors and end-use clients. This was critical to the development of original branding and identity. The product is a combined MRI scanner and linear accelerator – a machine that allows procedures to take place while a patient is scanned, for accurate and rapid treatment.
Rooster photographed the machine, named Unity, and helped the Elekta team launch it commercially through digital marketing campaigns and website updates.