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Social media, when used for business, can be a minefield. Read our take on what might work going forward.
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Are PPC & CRO a match made in heaven? Or a messy divorce waiting to happen? Either can be true but the latter is easily avoided if these two practices are used correctly together. Read more about how to use PPC & CRO together in this blog post.
One of the most recognised ways to measure success on social media is by post engagement. Engagement on social media is essentially measured by the number of people interacting with a post.
Each social channel measures engagement slightly differently, due to the different ways users interact with content.
