Manufacturing
experts

Full-service
agency

Award-winning
agency

Marketing for manufacturers that forge connections & increase sales

We’re an award-winning full-service B2C & B2B manufacturing marketing agency, we solve complex problems with smart data-led marketing and sustainable design delivering a complete end-to-end marketing solution for manufacturers.

Discover how to elevate your brand and strategise your marketing plans with measurable results.

Our Manufacturing Marketing Expertise

We’re a leading industrial manufacturing marketing agency that understands your industry and its challenges. We are well-versed in marketing your products and services to consumers, but also to other businesses and companies and your internal stakeholders.

Company & Product Branding

Brochure, Packaging & Printed Material Design

Website Development & App Design

Social Media For Manufacturers

SEO for Manufacturers

PPC for Manufacturers

Video, Photography, CGI & 3D Animation

Event Management & Stand Design

Your website, brand and product brands are integral sales tools, that need to be leveraged to have the maximum effect on new business opportunities and end-users. We’ve worked with a huge range of manufacturing businesses to help them utilise these assets and generate tangible results for their business.

We work closely to elevate your brand and improve your offline and digital presence with the aim to increase new business enquiries and get your products sold.

Discover how we can boost your manufacturing marketing strategy today.

Growing a global manufacturing brand

Coopers Fire is a leading manufacturer, installer and service provider of automatic fire curtains, fire barriers & smoke curtains.

They are the preferred supplier of fire safety devices for architects ad designers due to their 30 years of experience providing unique and innovative fire curtains which can be used across a wide variety of buildings and spaces.

+22%
Organic Conversions

+124%
Google Rankings

+49%
Organic Impressions

  • Website Design
  • Brand Development
  • Brand positioning
  • Photography
  • CGI & Animation
  • SEO
  • Content Marketing

We’ve worked with Coopers Fire for a number of years, starting with evaluating their brand and perceived position in the market. Running a brand workshop helped us gain a deeper insight into the brand which we then used to help refine the brand further, updating it and future-proofing it for decades to come.

We’ve designed and developed two websites for Cooper during our relationship. The latest was completely updated to give it a new feel and design, aligning it with current design practices, UX and UI. Providing users with an easy-to-navigate, engaging and visually appealing experience.

Alongside this Rooster has been making technical and content optimisations, combined with SEO-focused content creation to ensure they remain at the forefront of the search results. Dominating fire curtain-related searches for well over a decade.

We’ve also created a variety of other tools for the Coopers Fire sales team, such as a CGI mock-up which showed customers how each fire curtain or smoke barrier deployed, how it worked and where the best placement is. This allowed architects to download CAD documents to make designing the products into a building far easier.

Don’t just take our word for it

“I cannot recommend Rooster enough. I have been working with them at Coopers Fire for more than 7 years on a number of projects including a re-brand, product literature design and two website builds.”

Jonathan Brown, Marketing Manager

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Marketing a global plumbing innovation manufacturer

John Guest is an international manufacturer of world-leading plumbing systems, the most well-known being the Speedfit push-fit plumbing system. Their plumbing products are popular across the globe and have also been used for many different things from compressed air systems, drinks vending, automotive design & telecommunications.

+24%
Organic Conversions

66%
Target Keywords
in Top Positions

+30%
Organic Users

  • Website development
  • SEO
  • Content Marketing
  • 3D Animation
  • CGI Creation
  • Market Research

John Guest came to Rooster with their need to develop a selection of technical tools and assets for their sales team to utilise. Beginning with a digital room tour, offering plumbers an opportunity to use the interactive schematic diagrams as a means of exploring and accessing more information on their product range.

Rooster created two web applications for the sales team, a local stockist map tool and a custom microsite for the European launch of their Universal Connector, showcasing how the product works. Both are essential for a brand whose products were not sold online but via various stockists

We also designed and developed a fully mobile responsive, multip-regional and multilingual website on an open-source CMS. Allowing for easy updates to content for various marketing and sales teams. We began optimising the site and writing content for search, making great progress in rankings for core relevant terms.

As John Guest’s success continued they became a brand under the RWC Group. This introduced the SharkBite and RWC brands into our SEO work. Our teams successfully made technical fixes and optimised content across all three websites, ensuring there was no competition or cannibalisation in the keywords. Creating harmonious search visibility for their customers and a strong synergy between the brands online.

Don’t just take our word for it

“Professional, friendly, knowledgeable team at Rooster. We’ve been working with Rooster for a few years now and their know-how of all things digital has made our projects run smoothly, it also helps that the team are really easy to work with.”

Kristian Johnson, Digital Marketing Manager

Increasing visibility and educating users to make a sustainable investment

Bowman Power Group Ltd are experts in designing, manufacturing and supporting electrified turbomachinery solutions for engines and fuel cells. They have decades of successful field experience in challenging conditions globally.

Their eTurbo Systems optimise both engine boosting and waste heat recovery, ensuring engines are more efficient, responsive and adaptable while lowering fuel consumption, costs and emissions. Helping fulfil their company mission of creating sustainable power generation for the future, a positive contribution to a net zero future.

  • SEO
  • Content Marketing
  • Website Design & Development
  • CGI & Animation
  • Video Production
  • Creative Design
  • Brand Development
  • Exhibition Design
  • Social Media Design
  • Internal Presentation Design

We were approached to create a consistent brand image and messaging. The brand needed to communicate the complex technology and the business solutions Bowman Power provide. The brand was elevated to give it a stronger position as a technology thought leader, enforced through consistency from our brand guidelines.

We expanded on the thought leadership focus by developing a series of videos with key members of staff with whitepapers showcasing their expertise. This led to creating a series of engaging infographics demonstrating the product benefits which have been used on social media, the website and at exhibitions.

Rooster also created a series of CGI videos showing how their eTurbo Systems worked. These were utilised as an educational tool by the sales team at events, across the website and social media. Helping potential customers understand the implementation and benefits of the system clearly.

Our teams worked to make core technical fixes to the website, which combined with content optimisations and content creation saw organic rankings increase. Showing top for a large number of relevant keywords, meaning Bowman Power was consistently the first company users were finding when searching.

Don’t just take our word for it

“We’re delighted with the work Rooster has carried out for us – wonderful creative work for print, email design, infographic, animation, photography, advertising, sales collateral…the lot!”

Mike Essex, Head of Marketing

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