What budget should I allocate for PPC?Every PPC campaign is different. Who you’re targeting, what keywords you’re using and geographic location all play a factor in choosing how much to spend on PPC. If you sell e-commerce products, we can work on an exact budget based on how many sales you want, providing a guide on what your campaigns budgets can look like. We do everything bespoke, and that applies to quoting as well!
What qualifications do your team have in PPC?As Google Partners, our team regularly have their knowledge tested to remain certified. We are always learning and are often at the forefront of any new technology or developments in the industry. Just speak to the team and see how much PPC knowledge we have!
How do you report on PPC success?Success looks different for every business. With pay-per-click advertising, our goal is to generate high-quality traffic to your website that generates leads that turn into sales. However, we also work with brand awareness campaigns, ensuring your brand is exactly where your audience is searching - every time they search. We create monthly reports for every client in numerous ways to suit your working style - from presentations suitable for board-level meetings to pure data for your own analysis.
How hands-on do I need to be?We find with new clients that we work very closely with marketing teams to understand your business, your audience and competitors in the first instance. This helps us create the right strategy for your goals and the best structure to achieve them. Always expect to hear far more from us in the first few months before we get into a more settled account and standard optimisation. However, this isn’t where you never hear from us again. We regularly check in with clients with questions around specific optimisations, clarifying search queries and checking on lead quality to ensure campaigns are performing well internally as well as from our view.
Can I target internationally with PPC?Yes, most paid search platforms allow international targeting. However, there are sometimes exceptions for specific countries or limitations. Our team is well versed in platform policies to answer any questions about targeting and limitations.
What is the process of starting a PPC campaign?
- We have a kick-off meeting to discuss aims, objectives and more about your brand/service/products.
- We research keywords and audience information to create a suitable PPC strategy
- This strategy will build the best PPC structure and budget for your business
- We discuss the PPC structure and budgets with your team in detail
- Once signed off, we write all the ads and send for approval
- Once ads are signed off, we set the campaign up in whatever platform is being used ready for go-live.