Mercedes-Benz retail group came to Rooster in an uncertain time, looking for solutions that would raise awareness, engagement and sales. We created a custom email template for them, which allows messages to be deployed quickly in their brand style. We worked strictly within their brand guidelines but elevated the standard of their emails to match the premium quality of their product.
Our copywriters tightened the messaging to align with the Mercedes-Benz brand more closely, enticing users to open their emails and interact. By assuming a short attention span, we crafted messages that are playful but high-end – and that cut straight to the point.
The results? Consistent open rates of around 50%, improved engagement and no unsubscribers.