classic brands, new flavours
Storck approached Rooster to carry out the design and production of point of sale assets: in-store displays, branded promotions and packaging overlays were included as part of the work. This developed into a video shoot for a PR exercise, the creation of internal materials to support the introduction of new products and aligning the brand in all communications.
We created point of sale assets for Storck’s key UK brands: Werther’s Original, Toffifee, Merci and Bendicks. A long history of working together meant that we already had a deep understanding of the brand guidelines.
Our graphic designers enforced brand consistency across all the new designs we created. These carefully crafted designs were used in-store, to promote new versions of Storck’s classic confectionery. Our brief was to be far more sales-focused, delivering the concept of a value brand over a high-end product.
Artwork was produced for complex stands, dump bins, wobblers and more. Our team created CGI renders so the client could see how the final product would look prior to printing. This ensured a smooth production and printing process, with confident client sign-off.