The nostalgia of a national favourite
Classic brands, new flavours
Storck approached Rooster to promote their brands in national campaigns, this included: in-store, branded promotions and bespoke packaging as part of the work. This developed into a video shoot for a PR exercise, the creation of internal materials to support the introduction of new products and aligning the brand in all communications.
We worked with all of Storck’s key UK brands: Werther’s Original, Toffifee, Merci and Bendicks. A long history of working together meant that we already had a deep understanding of the brand guidelines.
Our designer team enforced brand consistency across all the new designs we created. These carefully crafted designs were used in-store, to promote new versions of Storck’s classic confectionery. Our brief was to be far more sales-focused, delivering the concept of a value brand over a high-end product.
Ongoing marketing support
Storck continues to return to Rooster year on year for our expertise – and we support them with materials for their UK and international brands.
We regularly update POS materials for their leading products and new iterations, cementing our relationship each time with professional, premium quality work.
The team at Rooster are friendly, efficient, creative and a great agency to have a long relationship with. Always able to manage tight deadlines and deliver great marketing materials whatever the request!
Carol McCaghy, Senior Brand Manager, Storck UK
A nostalgic film for Werther’s Original
Rooster also helped film and edit a successful PR piece for Werther’s Original. The PR team at Storck created a unique event – a pop-up replica of the classic sweet shop from past advertising campaigns, in a busy shopping area. Staff offered free tasters and engaged with the crowd, promoting the brand in a positive and memorable way. Rooster edited footage captured throughout the day into a succinct, fun summary of the event. The resulting video showcased the product, brand and customer reactions.