Classic brands, new flavours
Storck approached Rooster to promote their brands in national campaigns, this included: in-store, branded promotions and bespoke packaging as part of the work. This developed into a video shoot for a PR exercise, the creation of internal materials to support the introduction of new products and aligning the brand in all communications.
We worked with all of Storck’s key UK brands: Werther’s Original, Toffifee, Merci and Bendicks. A long history of working together meant that we already had a deep understanding of the brand guidelines.
Our designer team enforced brand consistency across all the new designs we created. These carefully crafted designs were used in-store, to promote new versions of Storck’s classic confectionery. Our brief was to be far more sales-focused, delivering the concept of a value brand over a high-end product.