Education marketing that improves admissions

We’re an award-winning full-service education & school marketing agency, elevating education brands with sustainable design and creating smart data-led marketing strategies. A complete end-to-end marketing solution for education institutes, private schools, universities and training providers

Discover how to elevate your brand and strategise your marketing plans with measurable results.

Our Education Marketing Expertise

In the education sector, your brand and website are key tools for engaging and converting your audiences. Be it parents of school-age children, adults looking for higher education or anybody looking to upskill or learn new skills.

Your brand needs to evoke a strong emotional connection with your audience to inspire trust and passion. Your website needs to be in perfect health, ensuring users have uninterrupted, satisfying journeys that push them to enrol.

Education Branding Agency

Brochures & Printed Material

Creative Campaign Design

PPC for Education

Website & App Design For Schools

SEO for Education

Photography & Video For Schools

Social Media for Education

We are experts in developing strong, inspiring and trusted brands for private schools, higher education institutions, training providers and a range of other businesses. Applying these to creative and digital designs to be used in data-led marketing campaigns.

Our education marketing strategies ensure your ads are being shown to relevant and engaged audiences across the globe. Helping improve admissions, enrollments and course applications.

Discover how we can elevate your brand and improve admissions & enrollment today.

Developing the next generation of leaders through a truly global education

ACS International Schools are a group of four schools, with three UK campus’ and one school in Doha. They offer a unique and truly global education through their IB & AP curriculum, helping create the next generation of global leaders, thinkers and creators.

  • Website Support
  • Brand Development
  • Google Ads PPC Management
  • Creative Campaign Design
  • Brochure Design
  • Information & Flyer Design
  • Digital Advertising Design
  • Photography & Videography
  • Drone Videography


ACS approached Rooster to elevate its brand to showcase its global education offering and to allow room for each individual school identity to shine. We developed their brand identity, creating a new globe design alongside colourful identities for each school. Ensuring all marketing materials stand out against competitors to be immediately recognised as ACS. Rooster has applied this new brand identity to all marketing channels, offline and online. We have designed their printed and digital brochures every year, ensuring they are aligned with the new brand guidelines and each individual identity and messaging for each school. We also regularly design and print information booklets, flyers and other printed materials for the schools. We visit the schools regularly to shoot new dynamic imagery and video content to be used across all marketing channels. Ensuring a cohesive brand image at every touchpoint for parents and students.

Google Ads CTR


Conversion Rate

PPC Strategy

Our PPC strategy started with an audit of performance before in-depth keyword research to identify what has been working and new opportunities. We restructured the account to ensure thematic consistency across keywords, ads and landing pages. Making suggestions for landing page content and design to improve on-page conversion rates and relevance. This continues to be a successful and cost-effective lead driver for the schools.

Don’t just take our word for it

“The team is approachable, flexible and a pleasure to work with on a daily basis. They have worked across all aspects of our school marketing from digital, and printed brochures, animation, film and advertising and they have developed a fantastic understanding of our brand. Projects are delivered in a timely manner and always to a high standard. I would recommend to any business.”

Rebecca Bainbridge Head of Brand & Digital

Talk to the education and school marketing specialists today

Talk To Us

Capturing history with character

Downside School is a historic independent boarding and day school nestled next to Downside Abbey in Rackstock, Somerset. Providing pupils with a strong foundation for educational and personal success in life.

  • Art Direction
  • Creative Campaign Design
  • Google Ads PPC
  • SEO
  • Content Creation
  • Website Design & Development
  • Photography & Videography
  • Drone Videography

Rooster originally started working with Downside to help integrate all four aspects of Downside life into one seamless offering. We worked to join the school, abbey, library and Old Gregorians alumni into one award-winning website with original video, art-directed photography and bespoke design.

We developed a brand new creative concept for the school, pushing Downside’s unique personality through the pupil’s own unique personalities and skills. Showing that the pupils and people always come first at Downside. We visited the school multiple times to shoot art-directed campaign photography alongside day-to-day life imagery and video content. All of which has been utilised across the new website, social media and external marketing.

Google Rankings

Google Ads CPC

Google Ads Conversions

Rooster supported Downside’s overall marketing strategy with PPC management and website search engine optimisation for the school. Working with technical fixes, content optimisations, landing page improvements and day-to-day campaign optimisation to ensure Downside were consistently visible in a competitive search environment. Leading to increase brand awareness and more importantly an increase in pupil admissions during this time.

We focused heavily on current trends around using dark mode on devices for the website design, which ties in with the theme around the dark web. It also mimics a more app-style design as the majority of their visitors were mobile users, which helps future-proof their site and brand.

Don’t just take our word for it

“The team at Rooster Marketing are absolutely wonderful; they created a dynamic and imaginative website for Downside School and we’re thrilled with it!”

Beck Ward-Murphy Marketing Manager

See education from another angle

LVS Ascot is an independent, all-ability private school in Ascot, Berkshire. The school offers day and boarding for boys and girls aged 4 to 18.

  • Brand Development
  • Art Direction
  • Creative Campaign Design
  • Copywriting
  • Photography & Videography
  • Website Design & Development

LVS Ascot approached Rooster in search of a new brand identity that would celebrate its unique, refreshing view on education. We started by conducting a brand workshop, to understand the current brand reception of staff, parents and pupils. This insight combined with key areas identified for improvement within the current brand design informed a new effective campaign concept.

We captured LVS Ascot’s refreshing approach to education, making it the heart of the creative campaign. Inspiring audiences to look at things from a different perspective – quite literally.

Our art direction aligned the visual style of the shoot with the brand concept, unifying the message and mood across all imagery. The outcome was a selection of bright and vibrant images that have been used in print and digital applications, including the website.

Don’t just take our word for it

“We have been working with Rooster and are very happy with our decision to use them. Their creativity has been inspiring and we are launching a bold campaign that will ensure we stand out against our competitors. Their process has ensured they understand our industry and our brand well.

They are easy to work with, happy to work with us on new projects with very short deadlines and on multiple projects at the same time and are organised, efficient and always deliver on time.”

Paula Smith Senior Marketing Manager

Speak to the education & school marketing experts today

Talk To Us