Our challenge was to create a campaign that matched this level of innovation and people-centred purpose.
So, we developed a fully-integrated campaign, shaping everything from the core concept and messaging through to rollout and delivery. Each and every element was designed to reinforce the same idea: life-saving power, ready anywhere.
Our work included:
From emergency services and transport networks to security teams and frontline workers, HEART Pocket is built for responders operating in fast-moving, remote and unpredictable environments. We made sure the campaign reflected this reality.
Through bold, urgent storytelling and clear, benefit-led messaging, we highlighted what makes HEART Pocket different. Every single touchpoint was crafted to show how the device fits seamlessly into a responder’s kit, and how it’s there for the moments that matter most.
At the heart of the campaign sits a powerful film, designed to bring immediacy and emotional clarity to cardiac arrest response.
It captures the reality of time-critical situations, reinforcing a simple but vital message: when every second counts, having the right tools in your hand can make all the difference.
Beyond the product itself, this campaign carries a deeper meaning. All of the profits from HEART Pocket support St John Ambulance’s charitable mission, which is something we’re proud to help bring to the forefront of the story.
The result is a confident, genuinely human and future-ready campaign that reflects both the innovation of the device and the life-saving purpose behind it.
