Organic Engagement Strategies
The key to higher engagement is knowing your target audience inside out. Understanding what makes them tick, and delivering content to them in a way that will encourage them to interact with you. Don’t be afraid to get creative, and try delivering your brand values, stories, and products to your audience in a way they have never seen before. Remember, you are not just in competition for screen time with your competitors, you are also in competition with your audience’s friends, families, hobbies, and interests. Knowing how your content is going to resolve a problem your audience has, or how it is going to make them feel is vital to success and increasing engagement.
Improving organic engagement takes more work and time now than ever before. Organic reach is dropping on channels like Facebook & Instagram, which is affecting engagement. But, all is not lost! The drops in engagement can be accredited to how the audience is choosing to use the channels. For example, a drop in engagement stats on Instagram may be due simply to timing. Users are spending less time browsing grids, than they are viewing stories, meaning a lower number of engagements in this instance may have nothing to do with the quality of your content. But, that doesn’t mean you should quit striving to produce better content.
It’s advisable to do all you can to improve your organic campaign performance before moving onto a paid ad strategy.