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2024 Digital Marketing Trends to Look Out For | Rooster Marketing
15/02/2024

2024 Digital Marketing Trends

The 2024 digital marketing trends are coming to light. Click to discover more about how we expect to get results this year.

23/11/2023

The Top AI Tools for Marketing in 2024

As technology continues to evolve, artificial intelligence (AI) continues to revolutionise many different industries across various elements of media. As we grow closer to welcoming the new year, the integration

25/09/2023

5 Ways AI Is Transforming Content Generation

In today’s digital age, content is everything. Whether you’re a blogger, a marketer, or a business owner, the quality and quantity of content you produce can impact your success. However,

16/08/2023

How to Manage and Measure Blog Content

In today’s crowded digital landscape, where approximately two million blogs are published daily, it’s crucial to stand out and effectively manage your blog content.

In this article, we uncover the key

17/07/2023

What is Headless CMS?

In 2023, businesses are searching for ways to manage their content more efficiently and effectively. One way that has become a must in recent years is headless CMS.

What is a

19/06/2023

Building a Strong Brand Identity: A Step-by-Step Guide

Brand identity is more than just a logo; it encompasses the essence of who you are, your values, and the overall personality of your business. It serves as the heart

22/05/2023

Agency vs. In-House – Making the Right Choice

Deciding whether to rely on an external agency or build an in-house team for your company’s marketing efforts can be a challenging decision, as each option has its own considerations

21/04/2023

How to Grow Your Email Subscriber List Ethically and Effectively

Having and growing an email subscriber list is crucial for those aiming to build their business offering and can bring many benefits.

The benefits of having an email list allow direct

15/03/2023

Colour Psychology in Marketing and Branding

Colour is everywhere. It can influence consumers and the way they view the personality and representation of your brand, as well as be a key component in marketing. Having an

28/02/2023

Personalisation Techniques To Improve Your E-Commerce

20/02/2023

Top 5 Digital Marketing Trends in 2023: How to Get Ahead of the Game

02/11/2021

the introduction of marketing funnels: why do we use them?

19/10/2021

the key advantages to adopting a data-driven approach in marketing

07/01/2021

what’s the difference between inbound and outbound marketing?

14/09/2020

ten tips for a strong marketing strategy during COVID-19

20/07/2020

Alfred Homes

creating a timeless identity

We started working with Alfred Homes before they had even built their first house.

Alfred Homes had a strong long term vision and direction for the company.

02/02/2012

10 Tips for a Successful B2B Social Media Campaign

09/08/2017

Top Tips For Property Development Marketing

Planning Your Property Development Marketing

We help many property developers with their marketing each year and know many of the marketing pitfalls. Here are a few pointers to consider when creating

03/03/2016

Digital Marketing Vs Traditional Marketing: An Obligatory Convergence

30/04/2012

How to Measure the ROI of your B2B Social Media campaign

20/05/2015

Pinterest marketing: social link building for search

06/12/2016

Social Media Advertising Campaigns: Rooster’s Top Tips

15/09/2017

How to Craft a Winning Social Media Strategy

30/10/2017

Brand Refresh Vs. Full Rebrand – Which is right for you?

31/05/2013

How To Define Your USP And Make The Most Of It!

04/12/2019

Which Social Media Channels Work Best For Businesses

You may be a B2B business, targeting warehouse managers, LinkedIn would be a good channel to start with. Assuming warehouse managers don’t use channels like Facebook however could be a

18/08/2017

Debunked: Growth Hacking

Ever heard of growth hacking? Most people have, it’s has become a particularly popular term in recent times in the marketing industry. Some even describe growth hacking as a clear

10/07/2015

Semiotics and Marketing: Do You Need a Semiotician?

16/10/2018

4 Reasons why Quality Content is the Crux of a Successful Website

22/05/2019

Do Audiences Still Trust Influencer Marketing?

It has been tricky to keep up and separate what is a personal recommendation and what is a sponsored post, even for the most savvy of social users.

08/05/2017

How to Extract and Save Images from a Google Docs Document

Google Docs is a free web-based application, where you can create documents and spreadsheets that are stored online. Google Docs is arguably the most popular of its kind, allowing for

05/07/2017

An Effective Emailer; Simpler Than Engaging With a Goldfish!

Improve Your Opens, Clicks and Conversions:

“Email marketing is fast, personal, customizable, and in some ways it’s even more powerful than social media,” –  Brendan Downs, Global Webmaster and Senior Front

30/06/2017

What are the Benefits of using a Social Media Management Tool?

24/07/2013

Traditional Media VS Digital Media: Which Tops ROI?

15/05/2015

Define Your Market with an Audience & Outcomes Exercise

01/08/2012

Struggling to market your business in the UK?

21/01/2015

When to Outsource Your Marketing Activities

10/01/2020

How to Track Mobile Website Performance in Google Analytics

As of March 2018, Google officially announced that the roll out of a mobile-first index has started after a year and a half of testing.

This means that now, more than

06/08/2019

Social Media Engagement

Organic Engagement Strategies

The key to higher engagement is knowing your target audience inside out. Understanding what makes them tick, and delivering content to them in a way that will encourage

29/11/2019

PPC or CRO Management?

What is PPC Management?

Pay Per Click (PPC) management is the ongoing process of managing and optimising paid advertising accounts and campaigns. This involves monitoring performance metrics and making optimisation changes

04/12/2019

Social Media Channels for Businesses

Twitter

Content Types

Tweets allow users to post 280 characters of text alongside an optional photo, video, gif, poll or location.

Pros

  • Fun fact – there are more daily Twitter users globally than

07/01/2020

Keyword Targeting in a PPC Campaign

the categories

informational

Search queries that are asking a question and are looking to learn something. Usually categorised as being in the research phase of the buyer journey.

navigational

Searching for a specific website

22/05/2020

Active Gloucestershire

fall proof

Being physically active can help mental health, relationships, as well as success at school and work – but two‐thirds of people in Gloucestershire are inactive. Active Gloucestershire is a