What are the Benefits of using a Social Media Management Tool?
- 30 Jun 2017
Given that social media is an integral part of the marketing mix, it’s important to keep on top of things in order to remain competitive. As you grow your presence, it becomes much harder and time-consuming to effectively track, converse, monitor and manage social channels on your own and many businesses are already using social media management tools to combat their struggles.
Do you need help streamlining the way you manage your social media? A social media management tool could be your solution; we discuss the benefits.
Know what customers are saying about you
Buzz Monitoring: Listen and respond in real time to what others are saying about you and other organisations across blogs, Facebook public spaces, Google+, news sites and Twitter.
Hot Topic Warning: Set up alerts to understand if there has been an increase or decline in conversations relating to a certain topic.
Obtain customer and competitor insights
Influencer Location: Understand where in the world your influencers are based and refine your searches by location.
Influencer ID: Identify the key people who are engaging with and talking about your brand. Measure their influence score.
Tag Clouds: Illustrate and identify the hottest topics of conversation amongst your community.
Competitor Activity: What are your competitors saying and more importantly what are people saying about your competitors. If someone is unhappy with their service or product you can quickly step in.
Post scheduling and social media monitoring
Schedule Posts: Set tweets and Facebook posts to be sent on a certain day and time. Obtain approval of posts or tweets if need be.
Moderate: Set up dictionaries to protect your Facebook pages and alert you to key content as it appears. You are able to block spammers or people who write abusive comments on your Facebook page.
Improve your ability to engage and respond promptly
Dashboard: View and respond to all social media activity and track conversations across blogs, Facebook public spaces, Google+, news sites and Twitter from one web-based platform.
Nudge Alerts: Receive a notification when a page has been inactive for a certain period of time.
24 / 7 Alerts: Continuously be aware of key topics or discussions on your social media profiles – you can have alerts sent to your phone during campaigns or in the middle of a crisis.
Easier way to manage social channels across different people and teams
Work Together: Work with colleagues in different locations or departments to respond to a person or issue – ensure you have one voice.
House Rules: Share best practice and social media guidelines in your virtual common room.
Workspaces: Give employees different workspaces with different levels of access to accounts – ensure the right person has the right level of access.
Protect Passwords: Ensure one person or department retains the passwords for your social media profiles and issue individual users secure login details to your dashboard.
Tiered Permissions: Give users different levels of access to features within the management platform.
User Management: Add or remove a users access in just a few clicks to protect your social media profiles.
Measure the success of social media posts and campaigns
Campaign Success Reports: Pull in real time analytics from Facebook, Twitter and more.
Engagement Reports: Analyse levels of engagement and compare and contrast activity across different social networks.
If you want to learn more, come and talk to Rooster Marketing, the agency with the tools to make a difference to your social strategy. Call us on 01962 841200, email: [email protected] or visit our dedicated social media marketing page.
Posted by Nick Bulfin on 30 Jun 2017