You’ve just updated the copy for your website, you’ve added new professional imagery, and you’re now looking experienced, slick and engaging. You’ve seen a boost in traffic but no increase in enquiries. You’re starting to think that the return on investment isn’t looking so promising. What’s going on… why are people leaving your site?
There could be a long list of reasons why your users are leaving your website but we’ve rounded the most popular. They say don’t judge a book by its cover but they didn’t say anything about judging websites. According to the Nielsen Norman Group, most users have left your website within the first 59 seconds visiting. If users aren’t spending long on your website, then finding out why they aren’t engaged is a great starting point.
Here are 5 of our seen, tried and tested reasons as to why your customers are leaving your website before converting in some way with you:
Poor Website Design
The design of a website acts as your brochure, it is the first thing people see when they visit you digitally. If your website design is out of date and offers very little information, you should expect them to leave, and pretty quickly at that.
It’s important to remember that you should have a website that matches your values and ethos otherwise your customers may misinterpret the quality of your offering. Have you ever visited a website that looks old, uncared for and frankly confusing? Remember how that made you feel, as your customers may be feeling that way towards you.
You don’t need to overcomplicate the design to make it effective, taking a minimalistic approach can be very engaging and can help with the usability and content structure.
A study by Adobe says that 38% of people will stop engaging with a website if the content/layout is unattractive.