character cgi creation
Where appropriate, we create characters to help tell a story in an engaging, memorable way.
Remember Compare The Meerkat? Aleksandr Orlov and his good friend Sergei are forever cemented in our cultural history. Not bad for a CGI meerkat.
We created the Hearo campaign for Aspire Pharma with a similar approach, designing a character in the shape of their product. We took a stark, clinical advertising campaign and gave it personality – driving sales with a noteworthy visual identity in an otherwise noisy market place.