Shine is an inspirational magazine from the NHS, which tells the stories of nurses, doctors, patients and communities. It’s distributed internally to build connections within the NHS, in print and digital formats. They wanted to elevate the magazine into a more editorial, high-end piece – to inspire teams and shake off the “company newsletter” feel their current magazine had.
The NHS came to us at the height of the most uncertain time in modern history, especially for healthcare. We delivered a rebranded Shine magazine that would elevate perceptions and sprits, keeping it recognisable and approachable while enhancing legibility and layout. We created a style guide and a template to use for future issues, to ensure ongoing consistency and confidence.