The Rooster development team created a members-only area for users to subscribe to – delivering exclusive content while giving the LEE Filters team new marketing opportunities within their most active and loyal audience. Access to tools is hidden on the site until a user subscribes, with a specially-made design to incorporate them once access is granted.
We adapted their existing suite of system matching tools to fit their new branding, and also worked to improve their functionality. We improved the user journey of the system match and made it easier to filter through the right products. We presented a more logical order of data, to better transpose to PDFs.
Using data supplied by LEE Filters, we updated their range of comparison graphs that show the light profile of their filters, giving users a more immediate, simpler way of viewing technical information.