Explainer videos should be considered an essential factor in your 2022 marketing strategy. 96% of internet users have watched an explainer video to learn more about a business service or product in recent years. In such a time-poor generation where attention spans are at an all-time low, video content is the best foot forward for businesses that want to up their marketing game. 

What is an explainer video?

An explainer video is often a short-format video used for marketing or sales to shed light on the business, whether it is services, products or other necessary information required. 

According to Cisco, by the end of 2022, online videos will make up more than 82% of all consumer internet traffic. If you are yet to utilise the perks of video content, it is time to get started.

Types of explainer videos

There are numerous ways to create an explainer video for your business, and each will have a different purpose. It all depends on what you want to achieve and what your audience is already searching for.

Company interviews, sneak peeks, behind the scenes, and any live discussions make for great video content, but explainer videos will focus more on tutorials, company culture promotion and process walkthroughs.


It is safe to say that almost everyone has searched the web for a tutorial video at least once in their lives. A tutorial is most likely the most popular form of explainer video and is a much better solution than flicking through a manual book without any visual guidance. This video content will entail a step-by-step tutorial of what you need to do to build a product, finish a game, learn a new skill and more.


As a new business or audience unfamiliar with your company, an introductory style video is a perfect solution to introduce your brand, services, company culture and values on a more lighthearted and personal level. Potential customers want to see your business as human and approachable, and introduction explainer videos are the trick.

Process walkthroughs

Many businesses will have difficulty explaining services or products and customers if they are complex. A process walkthrough video is the easiest way to go through all of the details without having to write them down for a lengthy article or web page. Insivia social media video statistics show that viewers can retain about 95% of the information from a video compared to 10% of information while reading text.

Why are videos the most effective?

No one wants to waste time searching endlessly for information when they have to research multiple articles, retain the information and then put it into practice. An explainer video can provide a step by step guide as the viewer watches live. 

Videos portray a more meaningful and personal connection with viewers. It has to consider adding value and personality to be personal but just seeing a friendly face can reassure potential customers that your business is the right brand to purchase from. This will encourage viewers to react on an emotional level.

As of 2022, an average person is predicted to spend 100 minutes per day watching online videos, and 70% of YouTube viewers watch videos for ‘help with a problem’ they’re having in their hobby, studies, or job. Video has become the go-to content because it is quicker to retain, and people will find it easier to absorb visuals. 

Tips and tricks to produce the best explainer videos

If you want your explainer videos to stand out from the crowd, consider the tips and tricks below.


A clear and engaging script can help the explainers keep on topic, address key points with ease and entice the audience. A script allows the video to flow smoothly and provides a structure of an introduction, a problem, a solution and a call to action.

Keep it short, sweet and simple 

The entire purpose of an explainer video is so that the audience can understand what you are discussing. Using too much technical jargon or unnecessarily long sentences will be off-putting for viewers who require a simple answer to their queries. Keeping videos to a maximum length of 1-3 minutes is crucial, and you must make sure that the main points are clear within the first few seconds. Refer to the audience and ‘you’ and ‘your’ to keep things relatively comfortable and informal. 

Add a touch of personality

Reading off of an autocue can drain the life out of a video if presenters become too robotic or bland. Try to add a touch of pizzazz where possible and don’t shy away from subtle humour if it meets the true personality of the company. It will not work well if your video requires formal content, so keep that in mind if your business is more serious.

How Rooster Marketing can help capture your company

Our video work delivers a message and has a purpose. We capture the spirit and feel of brands, their people and their work. Get in touch with us today to find out more.