As technology continues to evolve, artificial intelligence (AI) continues to revolutionise many different industries across various elements of media. As we grow closer to welcoming the new year, the integration of AI-powered tools has become instrumental in promoting productivity and creativity within content creation, performance marketing, and design spheres.
In this article, we highlight just some of the exciting tools taking over the marketing realm in 2024.
AI Chat Engines
Arguably the most trending marketing topic of 2023, AI chat engines are set to become revolutionary platforms leveraging artificial intelligence to almost feel human-like during conversations. By utilising natural language processing, AI bots understand the context and can equally provide useful, relevant responses based on the topic at hand.
With customer service automation supporting businesses for a good few years now, in recent times AI chatbots have now become the ultimate source in answering queries you don’t fancy trawling the web for.
ChatGPT is a language model-based chatbot platform developed by OpenAI. The impressive piece of software enables users to have human-esque interactions with a robot, and you can ask questions, suggest prompts, and ask for content pieces depending on the desired length, language, format and even level of detail.
The tool can supply feedback, provide suggestions and offer information on any topic, understanding and responding to a wide range of languages using historical data and user preferences. Chat GPT is currently the fastest-growing app in history, and within just two months had built a following of 100 million users, which is estimated to bring $1 billion to the platform in 2024.
The app sources information efficiently through effective prompts, allowing your business to manage tasks effortlessly and reduce business costs, but it’s a risk to view it as an entirely credible source of information, as the technology relies on data and information taken from the internet – which we all know is unregulated! Editing is a must if you want to get the best results.
As an experimental conversational tool, Google Bard can prompt and reply using information gathered entirely from Google sources. With access to a diverse range of extensive data, Bard supports easy, conversational language as opposed to traditional Google search.
Google Bard looks to produce original content only, without replicating any existing content on the web. It’s easy to output any query to both Google Docs and Word, rather than the need for cut and paste and is the perfect source for finding creativity. However, if you’re under 18, you won’t be able to access any of the resources it offers! You’ll also be required to have a personal Google account, and it’s still in testing mode so isn’t widely available in all countries. Despite pushing your creative boundaries, the platform doesn’t always cite sources consistently and can sometimes present inaccuracies.
The main difference between Google Bard and ChatGPT is that ChatGPT can use previous conversations to refine content, but with Bard, you’ll have to start at the beginning with every request.
AI-powered content tools are designed to support the creation of written materials for pretty much any marketing activity. Whether it be blog copy or social media captions, most marketers utilise these platforms to craft refined messages for tailored audiences or marketing campaigns.
This content creation tool uses AI to generate copy such as articles, social media posts, emailers and even long-form copy. There are more than 90 copywriting templates to choose from, with a built-in plagiarism checker to ensure you’re producing original content from the get-go.
The platform is simple and easy to use, and incredibly smart to be able to notice differences in tone of voice and different types of content. However, despite the app offering helpful tutorials and a friendly interface for beginners, it can produce a lot of irrelevant content that requires regular fact-checking despite the useful plagiarism features.
Craftly.ai produces copy while learning to adapt to your writing style. It’s a copywriting tool used to create blog articles, web copy, social media posts, and more. A commonly praised feature of the app is that it generates content to appeal to different or specific audiences, helping content creators overcome writer’s block by offering them a creative starting point that can always be tweaked to their preferences.
While it’s difficult to learn when first starting, once you get used to the platform it’s easy to work with, but do keep in mind there currently isn’t a free option for individual content creators!
Previously known as Conversion.ai, Jasper is an advanced AI marketing tool that creates well-crafted content such as emailers, landing pages, social posts, articles and more. With built-in templates, all there is to do is add your brand name and product and Jasper.ai provides the copy.
This AI tool can also generate product descriptions as well as write titles and meta descriptions, with customisable templates, machine learning, plagiarism detection and tone of voice development – but it comes at a price. A free trial is available, and then three-month or annual plans depending on whether you’re an individual, team or business.
The main downfall and consideration of Jasper.ai is that if the content produced isn’t to your liking, you still need to pay for it, which can be costly if you’re new to the tool and unfamiliar with its prompt styles and interface.
Grammarly is a free grammar tool offering premium options that include plagiarism detection and editorial suggestions based on the content you provide. You can upgrade to one of three plans, from premium to business to education.
The cloud-based writing platform offers grammar, spelling and editorial suggestions that provide clarity and better readability. The tone detection looks at elements such as the specific words you use and how the piece will read depending on the desired audience. It’s an easy-to-use interface, but some users are often put off by the persistent advertising to upgrade when using the free version.
Design AI tools
As a free design platform with a brilliant reputation for a user-friendly interface, Canva is widely known by many design lovers and experts looking to create with ease and simplicity.
Canva is a user-friendly interface with AI-driven design suggestions and a vast library of templates for various marketing materials. Advanced features may be limited within the free versions, and more complex designs usually require additional paid elements.
The most obvious pros to Canva are its offering of AI-powered design recommendations, easy collaboration and customisation options. Canva’s Smart Mockups uses AI to ease the design process – designers can generate realistic mockups and showcase their work across different platforms for a more professional presentation of work.
Adobe Sensei integrates AI across the Adobe Creative Cloud, offering intelligent image editing, content-aware fills, and personalised recommendations. The complexity of the software might be overwhelming for beginners, and subscription costs can be high.
Its pros consist of AI-driven image editing, automated tasks and even intelligent object recognition, but it fails to balance the need for advanced design features with the learning curves and costs.
Performance marketing AI tools
Performance marketing AI tools are designed to optimise advertising efforts across various channels, providing automation, optimisation, and analytics to enhance campaign performance and drive better ROI. Evaluating their features, compatibility with your advertising channels, and scalability will help in choosing the right tool for your marketing needs.
Semrush is an AI-powered tool that supports SEO, competitor analysis, keyword research, content marketing, social media management and more. Advanced SEO tools help you identify patterns in your business niche and gain insight into how your competitors are performing.
With this market-leading SEO software, you can even adjust technical elements on your website to improve SEO and search rankings through a user-friendly interface that’s easy to get to grips with and has plenty of useful functionality.
Wordstream utilises AI to optimise Google Ads campaigns, providing recommendations for keywords, ad performance and budget allocation. More advanced features require higher-tier plans, but the app boasts some great features mentioned above!
Acquisio is an AI-powered platform specialising in optimising digital marketing campaigns across various channels, utilising machine learning algorithms for bid and budget management. Complexity might be a hurdle for beginners, and the learning curve can be steep for new users, but the best features include AI-driven bid and budget management, cross-channel optimisation and predictive analysis.
The Rooster Way
As businesses navigate the ever-dynamic marketing landscape, harnessing the power of AI tools becomes crucial if you want to get ahead of the competition and drive impactful campaigns. Aligning these AI tools with your marketing goals and considering scalability will ensure optimal utilisation of AI to elevate marketing strategies in 2024 and beyond. Get in touch with us today to see how we can support your business growth and success.