Why Use 3D Animation in the First Place?
1. To GRAB attention!
211 million content items are created every internet minute. Consequently, today, marketers, individuals and businesses each need to find a way to stand out from the crowd, not only in terms of consumers but for Google too.
By utilising animation on your blog or website, it is likely that you will see a 157% increase in organic traffic from search engine result pages (SERPs). And by having animations on landing pages there is a 53% higher chance of showing up on page 1 of SERPs.
2. To keep audiences engaged
Animations tell a story by bringing your concepts and ideas to life. Where video production can be limited by reality, an animation is not. The sky no longer is the limit, making animations perfect for creatives to really spark the imagination of their viewers.
3. To ensure you communicate quickly and concisely
As opposed to expecting people to read complex explanations via reams and reams of copy, instead sit them in front of an engaging 2-minute animation. Not only will they understand your service and offering better, but you can be sure of them actually taking in the information as, once playing, videos are much harder to ignore.
Following, view counts are a much more realistic value to analyse if your content has been engaged with than say pageviews for analysing the engagement with text.
4. To give understanding
An animation is essentially a diagram in motion, and one that, when executed well, can use pleasing simplicity to transform even the most intangible services and complex technologies into usable information that everyone can understand. This is because, where video production is limited by reality, an animation is not.
Thus, easy to follow metaphors can be used, as can ‘behind the scenes’ or ‘under the hood’ styles to explain a technology or system’s processes. This can be very useful when explaining industry offerings in technology & IT, banking & finance, manufacturing and healthcare worlds.
5. Deliver a lasting impression
Due to their makeup, animations can’t help but make an impression. Being a multi-sensory experience; text backed up with images, colours, actions and sounds, they automatically engage the brain on a cognitive level that words and images cannot. As a result, video viewers retain 95% of a message, where a reader only retains 10% of text.
Similarly, animations age better than video and so it is easier to create a higher quality animation on a smaller budget with an ROI that will last longer than a high-quality video on a small budget.
Explaining Complex Products or Services with 3D Animation – Rooster’s Top Case Studies