Defining a Creative Agency

What is a Creative Agency?

Creative agency is a term we have all heard before but it is a term we all define differently. This is particularly apparent in the marketing industry, with the digital world continuing to be an ongoing discovery and thus the ways in which we describe a ‘creative agency’ will continue to evolve as technology continues to develop. The commercial industry as we know it is extremely fast paced, marketers, working in a creative agency are constantly challenged to remain current within the industry and because of this, they must be up to date with the latest news, technology and cultural trends.

To be creative you have to be imaginative, interesting and insightful, but to be an agency you need to have basic principles set in place to set you apart from the competition that gives people a reason to distinctly remember your service by.

A creative agency produces top quality work for clients maximising brands to their full potential. Like us! Whether it is digital or traditional creative agency they are both motivated by the same response, using persuasive techniques to drive a higher return on investment.

A creative agency can be a team made up of any size and can be based anywhere, for example, Rooster Marketing in Winchester, Hampshire.

A ‘creative agency’ plays a very important part in people’s lives whether they are aware of it or not, they can tap into the subconscious. Creative agencies are one of the reasons you purchase items, remember brands and key messages and the reason behind you staying on a website longer than four seconds.

At Rooster Marketing, we work with what we think are the four most important key elements to marketing which are, creative, digital, search and marketing. A creative agency like ourselves go further and dig deeper to truly understand the wants and needs of the market, as with in-depth research, comes great discovery.

 

Top Traits of a Creative Agency

 

Great Staff & Communication

Firstly, by viewing a creative agencies website you can access a lot of necessary information, to enable you to gather an idea of who they are by the way they present themselves and how they speak to their audience (You!). Most of the time agencies will have a team page and so you can see who exactly the team are which is a bit more personal for prospective clients. Some top traits may consist of an agency’s core values and ethos that affects how they work.

Firstly, by viewing a creative agencies website you can access a lot of necessary information, to enable you to gather an idea of who they are by the way they present themselves and how they speak to their audience (You!). Most of the time agencies will have a team page and so you can see who exactly the team are which is a bit more personal for prospective clients. Some top traits may consist of an agency’s core values and ethos that affects how they work.

A friendly team with clear and precise communication is always key to have within a creative environment, clients need to know they have a point of contact at all times.

 

Creativity

A top creative agency doesn’t specialise in just one service, they shine in a wide variety of areas including photography, UX & UI, art direction, web development, SEO, advertising and graphic design. A mixture of services and expertise means they can provide a unique solution to unique problems with the added benefit of ensuring all marketing activities work will together and not singularly.

 

Problem Solving

Problem-solving is key for any creative agency, whilst visually pleasing results is what is judged, a creative agency thinks about the whole picture, how obstacles can be overcome and overcome in the way that saves both time and money with the best possible return on investment.

 

Execution

When you think of creative, you think of execution and delivery. How something will look, feel or even smell. Each agency will purposely have a different business model to help exceed both your and customer expectations, but a creative agency will involve you from day one, making sure that the business and the customers are continuously testing, reviewing and optimising the execution to ensure that you know exactly what you’re getting and why.

 

Digital Fluency

Clients put their trust in creative agencies and therefore, agencies must be using the latest technology to better their clients.

 

Personality!

If an agency can deliver creative solutions but have a personality that you as a business cannot get on with, there is no relationship there. Great relationships come great results, as collaboration is more fluent. As a creative agency that wants to continue to grow and develop, they must be welcoming, friendly and supportive. After all, they are there to support businesses.

 

Why Do People Use A Creative Agency?

 

Expertise and Honest Advice

Creative agencies are great at advising and recommending in the necessary areas for brands and will be completely honest about what is and aren’t working. It often helps to have an outsider looking in to really grasp the situation. By giving advice, creative agencies use this to collaborate as business partners who act as business consultants, where they get to know clients and build long lasting relationships.

 

Access to The Latest Technology

Creative agencies often have access to the latest technology which some smaller organisations may not know how to use or have not even heard of. Agencies also have connections and sometimes use suppliers that make the client’s job much easier.

 

Save Time and Money

Some clients do not have the time nor the money to create, plan, develop and fulfil a marketing strategy internally. Creative agencies take the pressure off by offering solutions that are cheaper and quicker than hiring someone internally. This means that they can simply use a creative agency for a particular project, and then stop once that project is complete.

 

Rooster Marketing is a Creative Agency

So we’ve spoken about what a creative agency is and how you should define one, but we haven’t explained that we are in fact one ourselves!

Please, let us introduce ourselves…

rooster marketing creative agency

We are a creative agency based in Winchester, Hampshire. We pride ourselves on being a full-service agency with a speciality in a wide range of services: strategy, web design and build, search, videography and much more. We have a hard working work ethic and feel this is reflected in the work being produced. As a creative agency, we are proud of the reputation we have built and the relationships created over the years. Click here to see out client list.

What separates us apart from the competition? We are socially aware and are always on the lookout for innovative ideas, ways to enhance customer retention as well as acknowledging campaignable space to implement strategies.

I mean, we don’t like to brag, but we like to get to know our clients personally, because we have experience in the most successful projects being developed as a collaboration. Your success is a success for us too, we pride ourselves on delivering outstanding projects that not only keep our clients happy but also really show what we are made of. We are a group of passionate people and we all love what we do.

 

Contact us

Why not talk to us about our services as a creative marketing agency? Get in touch!

Posted by Sophie Waplington on 24 Mar 2017