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creative

Al Moghadam

brand positioning workshop

Working out where and how a brand should sit takes time, research and knowledge. The best way to do this is to take a phased, collaborative approach with the client. We organise a brand overview meeting, to understand where our client is positioned in their industry and where they want to go.

creative brand campaigns

After a tissue meeting, we research ideas and explore different creative avenues. We always show a range of ideas and campaigns – these start out as sketches, before being realised throughout the client’s repertoire of marketing touch points.

Our process of research, client collaboration and exploration of ideas is what delivers creative campaigns with impact. We look at things differently – to capture the imagination, and to create a unique and engaging campaign, ready for all marketing platforms.

campaign photography

Photography can make or break a campaign. Imagery is one of the most powerful creative tools in the box, adding instant emotion that captivates and engages audiences. At Rooster, we have our own dedicated photography team that we deploy to bring our creative campaigns to life.

View some of our photoshoots

campaign roll out

Rolling out a new campaign is as exciting for us as it is for the client. It’s a rewarding experience, to finally see months of hard work and energy come to life out in the world – even more so when the results start coming in. We consider all formats for roll out, from digital media through to physical materials, with absolute brand consistency and impeccable quality throughout.

a uniquely Bargate brochure

Rooster designed a luxurious brochure, inspired by the Scandinavian concept of hygge. We worked with Bargate to develop a look and feel outside of their usual style – but referred to their brand values as a framework for the Ashwood brochure.

creative concepts

The theme of hygge matched perfectly with Ashwood’s blissful setting, the decor and feel of the homes we shot – and with the lifestyle that Bargate wanted to portray.

We reinforced this lifestyle with carefully considered copywriting – conversational and relaxed, loaded with metaphor and imagery. Phrases like ‘a life worth living’ and ‘live life to the full’ encouraged the idea of a better life at Ashwood. We selected photography that best complimented the messaging, using large images of modern rooms propped with contemporary furniture.

final product

From the start, Bargate showed interest in a layflat binding for the brochure. This allowed us to join images and text seamlessly across pages – giving the brochure a panoramic, epic feel. We specified a heavier stock to give the brochure substance, and a satisfying weight in the hand – a piece of Ashwood that Bargate’s customers could keep for a lifetime.

The result was a beautiful, tactile brochure that lives and breathes Bargate’s values.

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