One of the most important things is just to be human! (You are human, right?!).

With the AI world we now live in, it is easy to forget to just be natural, be human, have normal conversations and answer human questions: the questions that are being asked by people online every day, globally.

Easy right?

 

The Human Side of AI Search

Yes, of course, to appear and rank in AI search results, you do need to tick many technical boxes, and it is easy to run through the checklist of technical optimisations advised and tick off what you can. But this is all pointless if you have missed the part where you can be you, interact with other people genuinely, as we humans do!

As an agency that offers SEO optimisation as a core service, in-house, the rise of the importance of AI rankings has been exciting and refreshing. With the right AI optimisation strategy, we are seeing business AI ranking improvements within days rather than weeks or months, meaning agencies have to change the typical narrative: “SEO takes time, be patient, we need 12 months!”

AI optimisation is faster-paced and more exciting. It is the Ferrari of the SEO and AI/GEO world, helping you reach your marketing goals quicker if the strategy is right. Whether you call it AI optimisation or GEO (Generative Engine Optimisation), the focus is increasingly on creating genuinely useful content that directly answers human questions.

Plus, it suits the less patient marketer and customer, eager to see results quicker.

 

Why Human Intent Matters in AI Search

Human intent is so important for AI search listings.

When you want the answer to a question or a problem, you want that answer to be as concise as possible. Try not to answer multiple questions in one piece of content, as this will just dilute what you are talking about and weaken the AI ranking performance.

 

Optimising Content Through Video

Great examples of AI content are answers to questions in video form, and we have seen the power of this for the brands we support.

Don’t feel bad if you can’t answer the question in 15 seconds, and try not to pad it out to 1 minute long if there is just no need to. Simply make sure the video is professional, has clear audio and, most of all, is authentic!

Yes, there are AI video tools out there, but we believe human authenticity works.

Being able to talk to your clients about the video series you are recording, even asking them to be involved, builds relationships, authenticity and thought leadership. You might even enjoy doing it!

 

Real Examples of AI-Optimised Content

We’ve already seen strong AI visibility improvements from concise, question-led video content created for our own website. Examples include our guides on:

Each piece is designed around a clear user question, with direct answers delivered in a concise and engaging format.

We’ve also implemented similar AI-focused content strategies for many of our clients across competitive industries, helping improve visibility in both traditional search and AI-generated results.

Of course, video content is just one approach. Blogs, news articles and FAQ-led landing pages also remain highly effective when structured properly for AI search.

 

Best Practices for AI Search Optimisation

So, how do you optimise these for AI results? Let’s dive a little deeper:

  1. Make sure the title is the question and not the answer.
  2. Utilise bullet points to structure the article, keeping it simple and easy to digest.
  3. Answer the title question, again, as concisely as possible.
  4. Create a summary of the article, giving action points to take away and implement.
  5. Be specific. If an answer is too long, the chances are that it can be the answer to multiple questions. Target long-tail search terms, as these are more specific and work best.
  6. Include stats and figures, if possible, to back up your answer
  7. If the article is one that will date, make sure you update it regularly.

Yes, there’s no doubt that there is a crossover between SEO optimisation and AI or GEO optimisations, but AI loves to help us humans by answering our questions and solving our problems.

So, we must become the Dalai Lama of the AI world: wise with our answers, solving human, everyday problems as quickly and concisely as possible.

 

How Does Traditional SEO Optimisation Differ from AI Optimisation?

There are a few key points to this worth considering:

  1. Define conversational prompts that your audiences might use to trigger AI results for your industry.
  2. Be concise, get to the point with answers first and foremost in any content. Cut the waffle!
  3. Leverage digital PR to ensure others are talking about you, linking to you with your amazing, concise solutions to human problems!

 

Tools for Tracking AI Search Performance

So, “how do I track AI search performance?” you ask!

There are many tools, and many more coming, to track AI ranking performance. These include Rankscale, SE Ranking and good old Ahrefs! This is only going to grow, and AI visibility tracking will soon become part of most SEO software.

 

Is Traditional SEO Still Important?

Some might say, traditional SEO is dead…

As it currently stands, we would disagree with this. Yes, the SEO and AI landscape is changing incredibly quickly, and we need to adapt to this to keep our clients leading the online ranking competition, but SEO is certainly not dead.

There is a huge crossover between SEO and AI results, and there can be a benefit for both. This creates opportunities for content that can attract customers across multiple search experiences.

 

Why Strategy Still Matters in AI Search

Not everyone can be No.1 on search engines for traditional SEO and also Geo/AI results.

I find it incredible that some people now say that you don’t need an agency to support SEO and AI results, that it can all be done via AI. Yes, AI can be leveraged for most marketing services now, but rankings are still competitive, and someone still has to earn that top position.

The better your strategy is, the better quality of your content, the more refined your technical optimisations are and the greater chance you have to rank highly. This takes expertise, industry knowledge, and experience, and we have that at Rooster Marketing in abundance!

At Rooster Marketing, we optimise for SEO and AI search results for some of the most competitive industries, including Healthcare, Pharma, Law, Consumer Products, Finance and more.

We hope this article will help you rank in AI search results, but if you need some expert support, you know where to come! Get in touch with us today to get started.