SEO Audit Services: Understand Your Search Performance

Our in-depth SEO audit service helps you reach the real organic potential of your website by focusing on site performance. By working closely with our team of SEO experts, you can unlock the true SEO potential of your site by better understanding what’s holding you back.

What is an SEO Audit?

An SEO audit is a detailed review of how well your website is doing in terms of SEO. We’ll look at everything from technical issues to content quality to see where improvements can be made. The team work together to produce a report that shows what you’re doing well and what could change for better results.

This level of exploration delves deeper into its technical structure, on-page and off-page optimisation, keyword usage, content quality, analytics and more. Let’s work together and make your website everything it can be and more.

What’s included

Technical SEO: Review the technical aspects of your website, including site speed, mobile-friendliness, crawl ability, indexing, and security.

On-Page SEO: Analysing your website’s on-page optimisation factors, such as title tags, meta descriptions, header tags, internal linking, images and content quality.

Off-Page SEO: Evaluating your website’s off-page factors, including backlinks, social media presence, and online reputation.

Keyword Analysis: Conduct keyword research to identify relevant keywords and phrases to target and evaluate your website’s current keyword usage.

Competitor Analysis: Assessing your website’s competition and identifying areas where you can improve your search engine visibility and performance.

Content Analysis: Evaluating the quality and relevance of your website’s content, identifying gaps and opportunities for improvement.

Analytics Review: Review your website’s analytics to identify traffic sources, user behaviour, and opportunities for optimisation.

Conversion Analysis: Analysing your website’s conversion rates and identifying opportunities to improve user engagement and conversion.

The benefits of an SEO audit

Our team brings over a decade of SEO experience, and the experts at Rooster take the time to uncover website issues, build the perfect starting point for an ongoing SEO campaign and help identify the current visibility of a site with quick wins along the way to improve visibility.

When you may need an SEO audit

If you’re experiencing a drop in website traffic and search engine rankings, or maybe you’re not getting the results you want from your SEO efforts, it might be time to consider an audit.

An audit can help you identify areas for improvement and create a plan to boost your search performance. Even if you’re not having any specific issues, an SEO audit can still be helpful to make sure your website is optimised for search engines and set up for long-term success. Don’t wait until your website is struggling to take action. Start today.

Technical SEO audit services

Technical SEO audits take a more detailed look at technical SEO specifically and include areas such as technical on-page optimisation, site speed analysis and more.

What to expect

Site speed analysis: Analysing your website’s loading time and identifying factors that slow it down.

Mobile optimisation: Review your website’s mobile-friendliness and check for responsive design, mobile site speed, and mobile usability.

Crawling and indexing analysis: Evaluating how search engines crawl and index your site, identifying any crawl errors, indexation issues, or duplicate content.

Technical on-page optimisation: Checking for common technical on-page optimisation issues such as broken links, missing alt tags, duplicate content, and meta descriptions.

HTTPS implementation: Assessing your website’s security and checking if HTTPS is implemented correctly.

Structured data markup: Review your website’s structured data markup, checking if it’s implemented correctly, and identifying opportunities to enhance it.

XML sitemap analysis: Checking for an XML sitemap’s presence and accuracy.

Website architecture: Evaluating your website’s architecture, including the internal linking structure and URL structure.

Server and hosting configuration: Review your server and hosting configuration for any issues that may negatively impact your website’s performance and security.

Off-page SEO Services

Off-page SEO covers the additional elements of SEO, such as creating engaging video content or building backlinks naturally.

Additional off-page support

Social media optimisation: Develop and execute a social media strategy to increase your website’s online presence, improve engagement, and drive traffic.

Online reputation management: Monitoring and managing your online reputation to ensure that positive content ranks high in search engine results pages (SERPs).

Video marketing: Creating and promoting engaging video content to increase your website’s online presence, improve engagement, and drive traffic.

Press release distribution: Distributing press releases to relevant media outlets to promote your brand and drive traffic to your website.

Backlink building: Creating and acquiring high-quality, relevant backlinks from other websites to increase your website’s authority and improve search engine rankings.

Local SEO Services

Considering all of your efforts locally is crucial to getting the best results. We help you gain an understanding of your local market, and research the relevant keywords to get in front of them.

Local keyword research: Conduct keyword research to identify local search terms and phrases that are relevant to your business and target them in your content.

Google My Business optimisation: Optimise your Google My Business (GMB) profile to ensure that it is complete, accurate, and up-to-date, including adding photos, videos, and customer reviews.

Local citations: Building local citations, which are online references to your business’s name, address, and phone number (NAP), to improve your website’s local search rankings.

Local Schema Markup: Implementing local schema markup, which is structured data that provides additional information to search engines, to improve your website’s local search rankings.

Local Reviews Management: Monitoring and managing customer reviews on local review platforms, such as Google My Business, Yelp, and TripAdvisor, to improve your online reputation and search engine rankings.

Local Content Creation: Creating high-quality, locally-focused content, such as blog posts, videos, and infographics, to attract more local traffic and improve your website’s local search rankings.

An SEO audit can help you identify technical issues, on-page optimisation opportunities, and off-page SEO improvements that can improve your website’s search engine visibility and performance. By implementing the recommendations from an SEO audit, you can increase your website’s traffic, rankings, and revenue.

The time it takes to complete an SEO audit depends on the size and complexity of your website. An SEO audit can take a day to complete or longer, depending on the website.

Yes, an SEO audit is worth it because it can help you identify and fix technical issues, on-page optimisation opportunities, and off-page SEO improvements that can significantly improve your website’s search engine visibility and performance.

By conducting an SEO audit, you can ensure that your website is optimised for search engines and meets the latest SEO best practices. This can help you attract more organic traffic, improve your search engine rankings, and ultimately increase your online revenue.

It is recommended to conduct an SEO audit at least once every 6 months, even if there have been no significant changes made to your website or online marketing strategy. However, the frequency of SEO audits may vary depending on your business needs, the size and complexity of your website, and the level of competition in your industry.

If you have a large website with frequently updated content, conduct an SEO audit every six months or as needed to ensure that your website is fully optimised for search engines. Similarly, if you have a small website or a static website with minimal updates, an annual SEO audit may be sufficient.