We help businesses become more visible online. By increasing rankings, targeting relevant audiences, and optimising your website to its fullest potential, we nurture your growth with a data-driven approach, bespoke to your goals and industry.
Based in Hampshire, we have the knowledge and expertise to help businesses of every size succeed organically, from local SEO to international optimisation.
Discover more about the service that matches what you’re looking for
An SEO audit is a detailed review of how your website performs organically, benchmarked against your competitors, covering technical structure, on-page and off-page optimisation, keyword usage, and content quality.
Covers: Technical performance, on-page SEO, off-page SEO, keyword analysis, competitor analysis, content analysis, analytics review, conversion analysis, and local SEO.
Our team brings over a decade of search engine optimisation experience to every audit. (Unresolved — see the experience-figure conflict flagged at the top of this document.)
Signs you need an updated audit: Declining performance, poor visibility, low-quality leads, a stale strategy, or competitors gaining ground. We also run dedicated technical, off-page, and local audits.
eCommerce SEO optimises an online store’s website and product pages — product descriptions, categories, and images — to improve search rankings and visibility, specifically for online shopping sites rather than general SEO.
Key benefits: Cost-effective versus ongoing ad spend; a competitive edge in crowded search results; long-term compounding results; and customer search-behaviour insights that inform product strategy.
What’s included: Keyword research for product and category pages; on-page optimisation of titles, descriptions and images; analytics and reporting against your goals; and keyword-optimised content marketing to attract organic traffic and backlinks.
Enterprise SEO covers large-scale organic strategies for complex websites spanning multiple locations and demographics — going beyond standard SEO through advanced technical optimisation, complex content strategies, and ongoing website management.
What’s included: Complex technical optimisation across custom systems and platforms; multi-site management with brand consistency and content localisation; comprehensive content strategies covering the full sales funnel; SEO consultation alongside your internal marketing team; industry analysis and audits; keyword research at scale; and regular reporting customised to your KPIs.
Off-page capabilities: Link building, content marketing for backlinks and E-A-T, social media, and influencer marketing.
Technical SEO covers the backend structure and mechanical elements that let search engines discover, crawl, index, and serve your content, such as page speed, mobile-friendliness, HTTPS security, sitemaps, and Schema markup.
What’s included: Technical website audits; site speed optimisation; mobile optimisation; website architecture (hierarchy, URL structure, internal linking); technical error resolution (broken links, duplicate content, crawl errors); and security (HTTPS, backups, malware protection).
Common issues we fix: 404 errors, metadata issues, duplicate content, slow page speeds, and broken links.
Website migration means moving your site to a new domain, platform, or host — a significant undertaking requiring careful planning to minimise downtime, preserve data, keep search rankings, avoid errors, and improve performance.
We handle domain name changes, server migration, HTTPS implementation, website restructuring, CMS or framework migration, mobile optimisation, and internationalisation.
As part of our SEO services, we deliver complex AEO and GEO strategies to ensure you’re visible within AI-generated answers, such as Google’s AI Overviews, ChatGPT, Perplexity, and Claude.
Key benefits: Positioning your brand as the cited source within AI allows you to capture high-intent traffic, ensuring you’re covering as much of the user journey as possible.
What’s included: Structuring content so it can be easily extracted and quoted within AI answers; optimising the technical foundations of your website for AI crawlers; building topical authority across your industry; and continuous monitoring of performance.
At Rooster, we take a data-driven approach. So, rather than applying a one-size-fits-all process, we tailor each and every strategy to your business and its needs.
In-depth keyword research, competitor analysis, and user intent analysis shape a clear, data-driven roadmap for your brand’s long-term organic success.
Every strategy aligns with your specific goals, audience, and industry, combining local knowledge with a global perspective.
We build for sustainable organic growth rather than short-term vanity metrics, starting with a strong technical foundation.
...They have successfully delivered two outstanding rebrands, and have spent time and energy on advising and putting into place efforts and strategy to far better improve our PPC & SEO, almost doubling our overall leads.
Claire James - Head of Client Services & Corporate AffairsSEO is an essential part of any online presence and of building organic visibility. It also provides businesses with a diverse range of benefits. By implementing an up-to-date SEO strategy, you can:
using the latest industry trends and techniques, with constant monitoring.
targeting a higher quality of user, not just higher volume.
through site navigation, page speed, and mobile-friendliness.
building trust and credibility with search engines and users alike.
from online sales to enquiries to location visits.
technical performance, content quality, and easy navigation.
Beyond our five named services, our work covers four more disciplines that sit underneath everything else on this page:
When choosing Rooster Marketing as your SEO agency, you will benefit from our award-winning services, backed by over 15 years of collective expertise, and a proven track record:
We have years of experience delivering proven results, delivering proactive and forward-thinking SEO strategies for a range of clients. We tailor each strategy to our individual clients, helping local businesses become more visible in their communities, expanding global businesses into new international markets, and generating large quantities of leads and conversions for countless businesses.
We can tailor our reporting to suit your specific needs, ensuring you have a clear understanding of vital metrics and organic performance. We don’t report on vanity metrics; we show you real results that you can use within board meetings and business decisions. Whether you’re looking for a broad view on traffic quantity and quality, or want to focus on specific metrics, we’ve got you covered.
Open and honest communication is essential to what we do. This is why we have dedicated Account Managers to ensure no issues go by the wayside, ensuring our in-house web developers can work alongside our SEO specialists, with clear, regular communication throughout your project. Combined with our detailed reporting, our strong communication skills ensure you’re always up to date with your project.
Our SEO team is composed of real organic experts who have the knowledge and skills to lead your strategy – backed by proven results and experience. As your chosen SEO Agency, you can lean on us to deliver modern, comprehensive, and up-to-date strategies that are built to work towards and achieve your specific business objectives. We have a team of experts who are all dedicated to our clients’ success.
Our headquarters are in Winchester, Hampshire, with three further offices across the UK — London, Birmingham, and Manchester — so you get an industry-leading service wherever your business is based.
A complete brand transformation for Homelodge — built to reflect their expertise, elevate their presence, and support long-term growth.
Search engine optimisation works by improving your website’s organic visibility and rankings by making it more appealing and efficient for search engines to crawl and index. There are numerous ways to improve SEO for your website, including on-page optimisations, creating relevant, high-value content, obtaining backlinks from authoritative websites, and much more.
We have SEO services covering all aspects of organic search, including local SEO and international optimisation. We develop strategies that align with your business goals and put your products and services in front of a targeted audience. Contact us today to enquire about our services and how we can help your business.
SEO is important because it improves your website’s organic visibility, keyword rankings, and traffic, placing your products and services in front of a targeted audience. All of these factors are essential to the success and conversion rates of your website because they make it easier for potential customers and more engaged users to find your business.
SEO is a long-term strategy, working towards building the trust, relevance, and authority of your brand and how you can help your audience. A crucial aspect of search engine optimisation is technical performance, which works to improve the health and functionality of your website, delivering an improved user experience.
In today’s competitive online landscape, it is important to gain a competitive advantage on your competitors and ensure potential customers are able to find your business.
An SEO agency is a team of specialists who help businesses improve their visibility on search engines like Google. They optimise your website through keyword research, content creation, technical SEO, link building, and performance tracking. The goal is to drive organic traffic, increase leads, and improve ROI.
Finding the right SEO company starts with understanding your needs and choosing an agency that can show you how passionate they are about your success, with the portfolio and expertise to prove it.
At Rooster Marketing, our SEO company combines over 15 years of SEO experience with a personalised touch, delivering results that truly make an impact, showcased through your conversion rates and revenue.
Our award-winning marketing agency demonstrates our rich depth of experience, which matters when it comes to navigating the complexities of digital marketing and search engine optimisation.
We take a tailored approach to our solutions. Avoiding a one-size-fits-all strategy, our team conducts thorough research to understand how your business ticks, industry challenges and opportunities, and how best to target and connect with your audience. Our trustworthy team of SEO specialists is transparent about our strategies, keeping you informed every step of the way and immersing you in our process.
There are endless factors that can affect the effectiveness of your SEO efforts, with there being no exact timeline in how long it could take to work. Factors such as the age and authority of your website, on-page content quality, and competitiveness of your industry can all affect the timeline of when you will see results.
Our team works to implement comprehensive and complex strategies to cover all aspects of SEO, ensuring that your website has the best possible opportunity to appear in relevant search results.
We believe in providing tailored SEO solutions that deliver value for your investment. Rather than offering generic pricing, we create bespoke quotes based on the unique needs of your business.
Our quotes take into consideration how your website currently ranks, any limitations of your technology, technical fixes that are required, and the budget you have available for digital marketing. This ensures that our services are not only effective but also aligned with your goals and resources.
With a personalised approach at the heart of everything we do, you can trust us to craft a strategy that drives results for your business.
On-page SEO: Optimising elements on your website, such as meta tags, headings, content, and internal links.
Off-page SEO: Strategies outside your website, mainly link building, social signals, and brand mentions to improve authority and trust. Both are essential for a successful SEO campaign.
SEO complements paid advertising, social media, and email marketing. Organic search increases visibility and credibility, which enhances the performance of ads and social campaigns. A holistic digital strategy ensures all channels work together to maximise traffic and conversions.
Signs your website needs SEO include low search engine traffic, poor rankings for relevant keywords, slow page speed or unfriendly mobile designs, high bounce rates, or low conversions from existing traffic.
A professional SEO audit can identify issues and opportunities to improve visibility.
No reputable SEO agency can guarantee first-page rankings, as search algorithms are complex and constantly changing. At Rooster Marketing, we focus on measurable results such as improved traffic, leads, and revenue while using ethical, sustainable SEO techniques.
At Rooster Marketing, our audits are considered a cornerstone of creating our effective and personalised SEO strategies. When working with new clients, we begin with a comprehensive review of their website to understand its current performance and discover any exciting opportunities for improvement.
Our audits assess critical elements such as site structure, technical SEO issues, keyword optimisation, and user experience. We also evaluate your content, backlinks, and overall online presence to ensure your website aligns with search engine best practices.
Of course! Content is a large part of SEO, but we can run technical-only SEO services for you. We can also work effectively with other companies, including content writers and PR agents, by helping to shape their content to have an SEO focus, outline articles and page headings to help with writing or writing additional content to supplement their schedules.
Success looks different for every business. Our main goal is to improve ranking and visibility in search engines for relevant keywords that encourage action on your website.
We create monthly reports for every client in numerous ways to suit your style of working. From presentations suitable for board-level meetings to pure data for your own analysis. We don’t just focus on vanity metrics; we report on real, tangible results that will provide value to your business.
30 minutes. No obligation. Actionable advice you keep either way.
