What is Technical SEO?

Technical SEO is solely responsible for the optimisation of your website’s technical elements. From the website code to server configuration, we consider all technical aspects and will ensure that search engines can crawl and index your website with ease.

The Benefits of Technical SEO

Improved website visibility: Technical SEO helps search engines crawl and index your website’s pages more effectively, making it easier for your website to be found by users.

Better user experience: Technical SEO ensures that your website loads quickly has a clear site structure, and is easy to navigate. This can improve user experience and reduce bounce rates.

Higher search engine rankings: Technical SEO helps search engines understand your website’s content and structure, which can lead to higher search engine rankings and more traffic.

Increased website security: Technical SEO can help improve your website’s security by implementing measures such as HTTPS encryption, which can protect sensitive user data.

Improved mobile experience: With the majority of internet users accessing websites on mobile devices, technical SEO can help ensure your website is optimised for mobile devices, improving the user experience and search engine rankings.

Technical SEO Audit Services

The most crucial factor behind technical SEO is that it converts leads and improves website performance. Our services cover numerous areas, and each has specific goals and objectives.

Website audit

A technical SEO audit involves analysing a website’s technical aspects, such as website speed, site structure, metadata, and URL structure, to identify issues and opportunities for improvement.

Site speed optimisation

Site speed is essential for the overall performance of your website. The optimisation includes improving the speed at which a website loads, which can improve user experience and search engine rankings.

Mobile optimisation

If you’re not optimised for mobile, your website runs the risk of being invisible. This service includes optimising a website for mobile devices, such as responsive design, mobile-friendly navigation, and faster loading times to appeal to the masses.

Website architecture optimisation

With numerous factors to consider such as site hierarchy, URL structure, and internal linking, website architecture optimisation works to improve crawl ability and user experience.

Technical error resolution

We take the time to identify and fix technical errors such as broken links, duplicate content, and crawl errors for quick and efficient fixes to your website.

Security optimisation

This includes implementing security measures such as HTTPS encryption, ensuring website backups, and protecting against malware and hacking attempts.

Technical SEO is important because it ensures that search engines can effectively crawl and index a website’s pages, which can improve its search engine rankings and visibility. Additionally, technical SEO can improve user experience by ensuring that a website is fast, easy to navigate, and mobile-friendly.

Common technical SEO issues include slow website speed, broken links, duplicate content, crawl errors, and incorrect metadata.

There are several ways to improve a website’s technical SEO, including optimising website speed, fixing broken links, resolving crawl errors, optimising metadata, implementing HTTPS encryption, and optimising for mobile devices.

Several tools can be used to check a website’s technical SEO, including Google Search Console, Screaming Frog, SEMrush, and Ahrefs. These tools can provide insights into technical issues and opportunities for improvement.

Technical SEO: This refers to the optimisation of a website’s technical aspects to improve its search engine visibility and user experience. Technical SEO focuses on factors such as website speed, site structure, metadata, URL structure, coding and mobile optimisation.

On-page SEO: This refers to the optimisation of a website’s pages to improve their relevance to specific search queries. On-page SEO focuses on factors such as keyword usage, titles, descriptions, header tags, and internal linking.

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