Retain Your Visibility & Rankings
What is Website Migration?
Website migration is essentially packing up your website and moving it to a new location. It could be that you’re changing your website name, looking for an upgrade or refresh or even want to simply switch to a new web hosting provider or content management system.
Just like moving house, there is a lot you need to think about to make the process as smooth as possible. Are all of your website’s files and data safely transferred? Have you taken care of your URL redirects? A website migration takes a lot of consideration, and here at Rooster we can make the process that little bit easier.
With plenty to consider, website migration can feel overwhelming without the right guidance. With meticulous planning and careful solutions, we can support you with every step.
Website migration is more than just a simple move. To us, it’s a significant undertaking and can involve a range of technical and strategic considerations. Here are just a few you need to consider:
Minimise downtime: Website migrations can cause your site to go down, but doing it correctly can minimise downtime.
Preserve data: Make sure all website data, like files and accounts, is transferred accurately and completely to preserve the functionality of the site.
Keep search rankings: Migrating correctly can keep your website’s good rankings in search engines.
Avoid errors: An incorrect migration can cause website errors that hurt the user experience and reputation of the site.
Improve performance: A correct migration can improve website speed and security, making it work better overall.
Regardless of your current needs, whether it be a simple domain change or a complete website restructure, our services offer an array of benefits depending on your personal goals and objectives.
There are several reasons you may need to migrate your website, such as changing your domain name, improving website speed and security, changing your CMS or framework, adding new features, or even expanding to new markets.
The duration of a website migration depends on several factors, such as the complexity of the website, the amount of data to be migrated, the level of customisation required, and the experience of the migration team. A typical website migration may take a few days to a few weeks.
Your website may experience downtime during the migration process. However, a professional migration team will plan and execute the migration process to minimise downtime and ensure that the website remains accessible to users.
Website migration can impact your website’s SEO performance, especially if it involves changes to the website’s URL structure or content. However, a professional migration team will plan and execute the migration process to ensure that your website’s SEO performance is not adversely affected.
