What is eCommerce SEO?

eCommerce SEO focuses on optimising an online store’s website and its product pages to improve search engine rankings and visibility in search engine results pages. This is often done by tweaking things like product descriptions, categories, and images so that they are more appealing to both search engines and people who might be interested in buying from the store.

It’s slightly different from regular SEO since it’s focused specifically on making online shopping sites more easily discoverable and involves optimising product descriptions, categories, images, and other relevant content to make it more attractive to search engines and potential customers.

The Benefits of eCommerce SEO

Cost-effective marketing: Compared to other forms of digital marketing, ecommerce SEO can be a cost-effective way to drive traffic and generate sales. Once a website is optimised for SEO, it can continue to generate organic traffic and sales over time without requiring ongoing ad spend.

Competitive edge: In today’s highly competitive eCommerce landscape, implementing effective SEO strategies can give businesses a competitive edge. By appearing at the top of search results, businesses can steal traffic from their competitors and increase their market share.

Long-term results: Unlike paid advertising, which only generates traffic and sales as long as you’re willing to pay for it, eCommerce SEO can generate long-term results. By implementing effective SEO strategies, businesses can continue to generate organic traffic and sales over time, even if they’re not actively working on their SEO.

Improved customer insights: eCommerce SEO involves analysing customer search behaviour and identifying the keywords and phrases that potential customers are using to find products online. By analysing this data, businesses can gain valuable insights into their target audience and optimise their product offerings accordingly.

Our eCommerce SEO Services

Here at Rooster, we understand the importance of eCommerce SEO, and our services offer an insight into the full picture.

Keyword research

eCommerce SEO begins with identifying the right keywords and phrases that potential customers use to search for products online. eCommerce SEO services include researching and identifying the most relevant keywords for an online store and optimising its product pages, categories, and other content accordingly.

On-page optimisation

This involves optimising the content on a website’s product pages, including titles, descriptions, images, and other relevant information. On-page optimisation ensures that each product page is properly optimised for the target keywords, making it easier for search engines to crawl and index the page.

Analytics and reporting

eCommerce SEO services also include regular analytics and reporting to measure the effectiveness of the SEO strategies and track progress towards the business’s goals.

Content marketing

We consider content marketing to be essential, and the process involves creating high-quality, keyword-optimised content that can attract organic traffic and backlinks to the website.

The time it takes to see results from e-commerce SEO can vary depending on a variety of factors, such as the competitiveness of the industry. Generally, it can take several months to see significant improvements in search engine rankings and organic traffic, but this can vary based on the specific circumstances of the website.

E-commerce SEO is important because it can help an online store attract more potential customers and increase sales. By optimising product pages and website content for relevant keywords and phrases, e-commerce SEO can improve a store’s visibility in search engine results pages and make it easier for customers to find the products they are looking for.

Some common mistakes to avoid in e-commerce SEO include:

  • Ignoring keyword research and optimisation
  • Using duplicate content on product pages or website content
  • Focusing solely on optimising for search engines instead of customers
  • Neglecting to build a strong internal linking structure
  • Neglecting to build a high-quality backlink profile
  • Failing to regularly update and optimise website content and product pages