We provide expert PPC services for businesses of all sizes and industries, covering campaign management, ongoing optimisation, and reporting. As a trusted PPC agency, we offer paid advertising across multiple platforms, including Google and Bing, helping to drive traffic, conversions, purchases, and qualified leads.
We combine technical precision with creative flair to deliver strategies that work for you and your business. Our solutions are bespoke to your goals, ensuring your business stands out in the crowded and competitive digital marketing landscape. We don’t just provide a service; we build partnerships.
When it comes to creating effective and optimised PPC campaigns, experience makes a massive difference. This is why it is essential to choose a trusted and reliable PPC agency that has the expertise and experience to create campaigns that drive results and improve ROI.
At Rooster Marketing, we have over 15 years of collective knowledge, experience, and skill to call upon, having also reached Google Partner status. From increasing website traffic to driving quality conversions, we deliver campaigns and strategies that work for you and your business.
Our solutions are bespoke to your business, goals, and audience, ensuring you stand out in crowded and competitive landscapes. We don’t just provide a service; we build lasting partnerships. Choosing our PPC services means you’ll work alongside a team that is as passionate and invested in your success as you are.
We offer a range of paid marketing services, covering Pay-Per-Click, paid social ads, and much more, meaning we will have the perfect solution to capture your target audience and dominate your online market. As mentioned, we provide multi-platform solutions, including Google, Bing, and all major social media platforms.
As a specialist PPC agency, we thrive in Google Ads, delivering national and international campaigns for companies across all industries. We are a proud Google Partner, showcasing the industry credit and expert knowledge of our team.
We work to place your ads in front of a qualified and targeted audience, increasing conversions and online visibility. We also provide regular updates and monthly reporting, so you can see the impact of our campaigns, with our team maintaining strong communication to ensure campaigns are as innovative and impactful as possible.
The expertise of our team expands beyond Google platforms and includes Bing Ads management to capture a wider audience range. Typically offering a lower click-per-cost, Bing Ads can be a valuable avenue for paid advertising.
We utilise the re-marketing capabilities and detailed reporting provided by Microsoft to create bespoke and cost-effective strategies. We craft people-focused campaigns that allow you to reach the right audience, who are more likely to interact with your brand and complete more meaningful conversions.
As mentioned, we offer paid social advertising services across all major platforms, including Facebook, Instagram, LinkedIn, and X. The ability to be flexible across multiple platforms enables us to place your business in front of your ideal audience.
We work across both B2B and B2C campaigns, personalising our ads to convert followers into leads. We don’t just work towards conversions; we also build relationships with your followers and potential audiences to increase brand awareness, positioning, and recognition.
Utilising Google Merchant Centre and other shopping campaigns, we can help improve the visibility of your products, promoting your online shop and delivering a premium online shopping experience.
We build campaigns around your business, promoting your products to specific audiences who are looking for businesses like yours. We optimise your store to provide an outstanding shopping experience, enabling your customers to browse and analyse with ease, carrying them through the entire sales funnel.
Through our display campaigns, we can significantly boost the visibility of your brand and products across millions of websites, apps, and video content, cultivating widespread audience awareness and driving high-quality traffic.
We design and manage dynamic campaigns tailored to your specific goals, using striking visual ads to target ideal customers based on their in-market status, interests, and prior interactions with your business. We rigorously optimise your creative elements and use sophisticated targeting to ensure your message resonates, effectively capturing new market share while expertly guiding interested users through the full customer journey.
Cross-media optimisation is our primary approach to PPC management. Instead of treating each platform as an isolated campaign, we view them as interdependent steps in a single user journey. This allows us to allocate budgets dynamically, strong messaging, and manage all touchpoints to guide users towards converting.
As your chosen PPC agency, we will adapt our approach to suit your ways of working, whether you have an in-house team or want to utilise us as an extension of your business. If you’re looking to lean fully on our expertise and knowledge, we can manage your campaigns from start to finish.
Our PPC team can conduct detailed market and competitor research, write compelling ad copy, create engaging visuals, and manage comprehensive budgets to ensure you get the most out of your pay-per-click advertising. Each strategy we develop is bespoke to each of our clients, considering their unique needs and challenges to target the biggest and most valuable opportunities.
We are a proud Google Partner, having met and surpassed all the criteria to meet this status. We are experts in all things Google. Our team undertakes regular certification and training to stay up-to-date with all the latest developments in the paid search atmosphere.
Google trusts us, so you should, too!
“The Team at Rooster are great. They have steered us through three rebrands and continue to give us marketing support across all three service lines. We’ve seen improved traffic across the board as a result, as well as a 61% improvement in conversion rate and 32% reduction in cost per click.”
Claire James, Marketing Manager at Awards Intelligence
rijo42, a supplier of high-end coffee machines, worked with us to grow its online presence and attract high-value clients. Through a tailored PPC strategy focused on optimising for intent-driven keywords, enhancing site performance, and crafting content that resonated with its target audience, we achieved a 167% increase in conversions over the course of one year. By combining compelling headlines and high-converting landing pages, we transformed its website into a powerful lead-generation tool.
Panavision, a global leader in high-end camera and lens solutions, partnered with us to enhance their digital visibility and drive more conversions. By implementing an effective PPC strategy, we optimised their site for high-intent searches, refined user journeys, and leveraged data-driven insights to capture demand. The result? Over a two year period, we increased their orders generated from Google by 177%, translating into a significant uplift in revenue and brand engagement. Our tailored approach ensured Panavision connected with the right audience at the right moment—turning searches into sales
Looking to attract more customers to your business? Our PPC services are designed to help you achieve success. With thousands of potential customers searching for your services, it’s essential to appear at the very top of search results. That is why our team conducts extensive market research, keyword analysis, user intent analysis, competitor performance reviews, and more, to identify the biggest opportunities and keywords to target.
Having a comprehensive understanding of your site, audience, and sector enables us to make data-driven decisions in how we optimise your campaigns. We are always looking to innovate and stay at the forefront of the PPC industry, ensuring we are always taking the correct decisions when optimising your strategy to deliver the best results and return on investment.
When making any investment, we understand the importance of ensuring you choose the right partner, which is why we have worked tirelessly to become experts in all things PPC. The knowledge and expertise of our team, combined with our bespoke approach to paid marketing, help us stand out from the competition.
As well as a team of specialists working on your account, you will also get access to our dedicated account managers, acting as a single point of contact to remove confusion and miscommunication. Your account manager will be on hand to assist with any queries, requests, or issues, which will then be forwarded to our specialists.
We also conduct regular meetings at a frequency that suits you, whether that’s weekly, monthly, or yearly. Face-to-face meetings provide an opportunity for you to get to know our team and discuss your needs over a cup of coffee. Additionally, all of our team members are available to contact, with those working on your account, maintaining clear communication.
Throughout your project, you will receive regular updates and consistent reports, covering all aspects of your campaign to ensure you have a clear understanding of performance metrics and any updates made.
Our team takes the time to ensure you understand our reports, customising them to suit your preferences, including specific metrics and date ranges. We remove confusing jargon and focus on the real data that makes an impact, using this to drive our decision-making process, ensuring you get the most out of your campaign.
Having worked in the industry for over 25 years, we have built a trusted and reliable portfolio of successful and creative PPC campaigns, spanning countless industries and multiple countries. When choosing us as your PPC partner, you can be confident that you are working with real professionals who have the skills and experience needed to manage your paid ads.
We work to overcome all challenges to deliver outstanding results, working alongside our clients to ensure all efforts are pulling in the same direction and that our campaigns help them reach their goals.
We get results
A stone’s throw from Leicester Square tube station.
60 St Martins Lane
Covent Garden
London WC2N 4JS
Secluded but not hidden, you can reach us easily from the M3.
The Mill, Shawford
Winchester
Hampshire SO21 2BP
Located in the heart of Birmingham’s busy city centre.
Lewis Building
35 Bull Street
Birmingham B4 6AF
You’ll find us in Manchester’s creative district.
Peter House
Oxford Street
Manchester M1 5AN
Every PPC campaign is different. Who you’re targeting, what keywords you’re using, and geographical locations all play a factor in choosing how much to spend on PPC.
If you sell e-commerce products, we can work on an exact budget based on how many sales you want, providing a guide on what your campaign budgets can look like.
We do everything bespoke, and that applies to quoting as well!
As Google Partners, our team regularly have their knowledge tested to remain certified. We are always learning and are often at the forefront of any new technology or developments in the industry.
Just speak to the team and see how much PPC knowledge we have!
Success looks different for every business. With pay-per-click advertising, our goal is to generate high-quality traffic to your website that generates leads and turns them into sales. However, we also work with brand awareness campaigns, ensuring your brand is exactly where your audience is searching – every time they search.
We create monthly reports for every client in numerous ways to suit your working style – from presentations suitable for board-level meetings to pure data for your own analysis.
With new clients, we work very closely with marketing teams to understand your business, audience, and competitors in the first instance. This helps us to create the right strategy for your goals and the best structure to achieve them.
Always expect to hear far more from us in the first few months before we get into a more settled account and standard optimisation. However, this isn’t where you never hear from us again. We’re a PPC ad agency that regularly checks in with our clients, with questions around specific optimisation, clarifying search queries, and checking on lead quality to ensure campaigns are performing well internally, as well as from our view.
Yes, most paid search platforms allow international targeting. However, there are sometimes exceptions for specific countries or limitations.
Our team is well-versed in platform policies to answer any questions about targeting and limitations.
As mentioned, every PPC campaign and project is different, with our team tailoring its approach depending on client requirements, budgets, and audience. However, as a simple guide, we would use the following process when starting a PPC campaign:
The ever-changing online landscape and rapidly evolving marketplace mean there are more ways than ever to sell your products, and more people than ever to sell them to. The paid advertising space is advancing every day, and machine learning is becoming a key factor in a paid campaign’s success in search and display.
Without a structured and managed approach, paid advertising campaigns can go rogue and underperform, failing to reach their potential. Leaving an account to its own devices, without detailed analysis and constant improvements, means you won’t get the most from your campaign. Our team consists of experts in PPC management and campaign creation, who have been running successful and cost-effective search and display projects since Google Ads launched in 2000.
